Market Research Analysts and Marketing Specialists


Salary Median (2020)


Projected Job Growth (2019-2029)

+17.7% (much faster than the average)

Most Common Level of Education

Bachelor's degree


What Market Research Analysts and Marketing Specialists Do

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Other Job Titles Market Research Analysts and Marketing Specialists May Have

Business Development Specialist, Communications Specialist, Demographic Analyst, Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist, Market Researcher

How Leaders Describe a Typical Day at Work

Partnerships Manager

Every day is different at work. Some days I'm brainstorming about ways to solve a problem (mostly focused on education) or launch a creative endeavor. Some days I'm executing on tasks. Some days I'm speaking to partners about shared objectives and how to push a project forward. I love that it's different, but I also love that I get to be a part of the whole life cycle of a project, from the idea generation to final completion and delivery.

Entrepreneurial Consultant

The day starts out with answering consultation requests that are streamed from our website. Many times prospects who want to use our services do not know where to start and they need consultation. We respond by scheduling 1-2 hour consultation sessions. During these sessions we get a better understanding of the challenges or goals an entrepreneur has and what they would like to accomplish. This is how we know what value we may offer the client and if they would benefit from our service.

Tasks & Responsibilities May Include

  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  • Measure and assess customer and employee satisfaction.
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

This page includes information from theO*NET 26.1 Databaseby the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under theCC BY 4.0license. O*NET® is a trademark of USDOL/ETA.