I live close to where I work, so I bike to work everyday. I sit at my desk, look at my emails and fill out paperwork for our distributors. I pack and organize shipments for the dozen or so trade shows we do, and fill out the paperwork for them. Then I do some photoshop-ing for a Facebook post for Alive & Radiant's account, and post it to Instagram too. We have a kitchen where I work, so we cook lunch together. After lunch, I'm usually on the phone with people, and planning my travel for trade shows.
CAREER
Market Research Analysts and Marketing Specialists
Overview
Salary Median (2023)
$74,680
Projected Job Growth (2023-2033)
+19% (much faster than the average)
Career
Roadtrip Nation Leaders in This Career
What Market Research Analysts and Marketing Specialists Do
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Other Job Titles Market Research Analysts and Marketing Specialists May Have
Business Development Specialist, Communications Specialist, Demographic Analyst, Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist, Market Researcher
How Leaders Describe a Typical Day at Work
Partnerships Manager
Every day is different at work. Some days I'm brainstorming about ways to solve a problem (mostly focused on education) or launch a creative endeavor. Some days I'm executing on tasks. Some days I'm speaking to partners about shared objectives and how to push a project forward. I love that it's different, but I also love that I get to be a part of the whole life cycle of a project, from the idea generation to final completion and delivery.
Tasks & Responsibilities May Include
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Measure and assess customer and employee satisfaction.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
Education
Level of Education Attained by Market Research Analysts and Marketing Specialists
Most common level of education among people in
this career: Bachelor's degree (57%)
Bachelor's degree
Master's degree
Post-baccalaureate certificate
Majors Related to Career
Educational Paths Suggested by Leaders
Suggested Path
Bachelor
Art
Partnerships Manager
Suggested Path
High School
Bachelor
Social Sciences, General
Additional Skills & Experiences That Can Help You Excel
Do internships in your fields of interest, and learn photoshop. It doesn't matter what you end up doing, photoshop is such an amazing tool and will make you a more valuable team member.
Partnerships Manager
Internships in the non-profit sector. Business Management major or minor.
Getting Started
Recommended First Step for:
Middle School Students
#1) Believe in yourself. Love yourself. I tell my 4 year old daughter all the time 'No one will like you, love you or will eventually follow you if you don't love or like yourself.'
#2) Work hard and always be prepared.
#3) Look for inspiration... I liked learning about leaders and reading inspirational quotes.
High School Students
College Students
Everyone
This page includes information from theO*NET 29.2 Databaseby the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under theCC BY 4.0license. O*NET® is a trademark of USDOL/ETA.
