
Tarah DeSousa
Media Communications Strategist II
ACT
ACT
Media Communications Strategist II
I help advance ACT's mission by creating and executing strategic communications initiatives.
A typical day for me includes monitoring the ACT brand, our competitors and the education industry as a whole on both social and traditional media. I relay information to our team members and / or to the general public or reporters, when questions arise on our products and solutions. I help write and edit press releases, communication plans, and social media campaigns, and garner earned media through partnerships with local nonprofits and community organizations.
Here's the first step for college students
Take a job that may not be 100% "relevant" to your degree. You may find that it's the perfect position for you. If you hate it, you'll know exactly what you don't want to do. Experiment, don't be afraid to ask questions, and allow yourself to breathe. No one comes out of college knowing how to execute their first job. It's a maze, and you're supposed to fail (seriously, it's the best way to learn). Talk to everyone you can and build relationships. They will take you far in life!
"You shouldn't waste your intelligence on journalism - go into a STEM field."