Erika Rodriguez
Marketing Associate
Zipcar
Milestones
My road in life has been direct.
Being a member of Interact and Rotaract; it's the most rewarding organization I've been a part of.
At my first networking event, a Rotarian gave me tips on how to network, which I still use today.
Studying in Australia inspired me to major in International Business and Marketing.
Volunteering at an orphanage in Fiji encouraged me to create a volunteer website; still in the works.
My love for social media ignited when I volunteered at the Social Media Marketing World conference.
Working for Zipcar San Diego has provided me many opportunities to wear multiple marketing hats.
Keep following my journey
Education
High School
Santa Ynez Valley Union High School
Santa Ynez Valley Union High School
Career
Marketing Associate
Collaborate with the SD team on the development, execution, and measurement of member acquisition.
Career Roadmap
My work combines:
My work combines:
Travel
Business
Communicating / Sharing Stories
Day to Day
Half of the time I'm in the office, and half of the time I'm out and about. On any given day, I can be found tabling at the universities, presenting to student organizations, acting as a brand ambassador at corporate events, or leaving swag bags in the Zipcars. Other days, I'll come into the office to work on marketing projects, help the team with fleet operations, etc. My day is never just eight hours in an office on my computer. And I get to drive a different car almost every day!
Advice for Getting Started
Here's the first step for college students
Taking all of the internships that I could built me a well-rounded marketing resume and Linkedin profile. I gave each of my internships one hundred percent of my effort, I attended every event that I could, and I networked as much as I could, and I think that doing that early on in my career has made me very lucky and built me a strong set of connections. Take every opportunity that arises; be open-minded to new experiences and any position in your desired career.
Recommended Education
My career is related to what I studied. I'd recommend the path I took:
Hurdles
The Noise I Shed
From Peers:
"You only got into USD because they needed more diversity."
Challenges I Overcame
First-Generation College Student
