Lauren Schwartz

Lauren Schwartz

Design Strategist, Consumer Research


Maddock Douglas

Milestones

My road in life took a while to figure out.
Did what was expected of me and studied business in college.
Interned at an innovation company and fell in love with it's mission and process to "empower next."
Realized I was good at solving problems, applying frameworks and designing solutions.
Asked to work on a project under Doug, a senior leader in the company who shares my strengths.
Learned everything I could from Doug during my internship and worked as hard as I could.
Kept following up with Doug after college, even when there wasn't a job available for me.
Was eventually hired by Doug when he custom designed a job around my passions and strengths.
Have worked under Doug's mentorship for the past 5 years. I have learned more from him than school!

Education

High School
Hinsdale Central High School
Bachelor
Marketing/Marketing Management, General
Indiana University-Bloomington

Career

Design Strategist, Consumer Research

I help large companies leverage trends to disrupt themselves and empower next.

Career Roadmap

Roadmap
My work combines:
My work combines:
Design
Education
Problem Solving

Day to Day

I use design thinking practices to invent new products, services and business models, including stakeholder mapping, positive psychology, researching trends, parallel thinking, customer research, strategic problem solving and idea generation. By designing research using a human-centered, future-focused approach, I help my clients solve unmet consumer needs in innovative new ways.

Skills & Qualities Beyond School

Systems thinking, the ability to identify patterns in information, the ability to identify parallels and analogies quickly, strong research skills, a love of theory/frameworks/psychology, a passion for problem solving, strong ideation skills, ability to recognize and predict trends, ability to identify correlations and cause and effect relationships, strong active listening skills, mindfulness, empathy, passion for learning, ability to take constructive criticism, and strong teamwork skills.

Advice for Getting Started

Here's the first step for high school students

Find someone who is a "design thinker" or "innovation consultant" on LinkedIn or through Roadtrip Nation and ask them for an informational interview! Study the Design Thinking process, read books/articles about it and take free classes on Coursera! Study wicked problem solving and learn how to identify wicked problems! Study psychology and cognitive behavioral frameworks that explain why people think and act the way they do! Practice designing solutions to problems in your local community!

Recommended Education

My career is not related to what I studied. I'd recommend this path instead:

undergrad
Bachelor
Industrial and Product Design

Hurdles

The Noise I Shed

From Parents:

"You should study finance and accounting because it's a reputable job that will earn you a lot of money."

Challenges I Overcame

Learning Issues
Drugs / Addiction