Lauren Schwartz
Design Strategist, Consumer Research
Maddock Douglas
Maddock Douglas
Design Strategist, Consumer Research
I help large companies leverage trends to disrupt themselves and empower next.
I use design thinking practices to invent new products, services and business models, including stakeholder mapping, positive psychology, researching trends, parallel thinking, customer research, strategic problem solving and idea generation. By designing research using a human-centered, future-focused approach, I help my clients solve unmet consumer needs in innovative new ways.
Here's the first step for high school students
Find someone who is a "design thinker" or "innovation consultant" on LinkedIn or through Roadtrip Nation and ask them for an informational interview! Study the Design Thinking process, read books / articles about it and take free classes on Coursera! Study wicked problem solving and learn how to identify wicked problems! Study psychology and cognitive behavioral frameworks that explain why people think and act the way they do! Practice designing solutions to problems in your local community!
"You should study finance and accounting because it's a reputable job that will earn you a lot of money."