I communicate through pictures, words and events to engage employees.
No one day looks the same! I could be writing articles for a newsletter one minute, work with leaders on talking points for a town hall event the next, and then finishing up by creating a new graphic to promote a new initiative. The most exciting thing about my job is that I don't know what each day will bring. I may have a list of tasks that pop up in the morning but based on what comes up throughout the day, I have to be flexible and adapt to new situations.
I'm innately curious and love to learn new things. It has served me well in my career. I've taught myself how to manually code in HTML so I can create and maintain websites. I've also learned how to create graphics in PhotoShop through trial and error. I also think it's important to be confident and willing to speak up when you think you have a good idea or solution. Not everyone may agree with you, but you never know the response you'll get until you speak up.
Here's the first step for college students
You don't need a graduate degree to do what I'm doing. I pursued my graduate degree because I didn't feel I was done learning and had a passion to continue my education. I think someone in college should take writing and communications courses to prepare themselves for the field, but I also think the best way to learn about the business is by doing it. Get an internship during college and see if you like the field.
"You got laid off during the recession. Going on interview after interview is exhausting. No one is going to hire me."