I communicate through pictures, words and events to engage employees.
No one day looks the same! I could be writing articles for a newsletter one minute, work with leaders on talking points for a town hall event the next, and then finishing up by creating a new graphic to promote a new initiative. The most exciting thing about my job is that I don't know what each day will bring. I may have a list of tasks that pop up in the morning but based on what comes up throughout the day, I have to be flexible and adapt to new situations.
Here's the first step for college students
You don't need a graduate degree to do what I'm doing. I pursued my graduate degree because I didn't feel I was done learning and had a passion to continue my education. I think someone in college should take writing and communications courses to prepare themselves for the field, but I also think the best way to learn about the business is by doing it. Get an internship during college and see if you like the field.
"You got laid off during the recession. Going on interview after interview is exhausting. No one is going to hire me."