Membership directors are typically steeped in statistics on renewal rates and the like. I don’t have prior experience in those things, so I hired people who do. Then, I play to my strengths like customer service and leadership. I focus on guest experience, organize events for members, and look for new speakers and experiences for our members. I spend a lot of time educating members about the ship and veterans. I also use every day to make sure the USS Midway is connected with the community.