
Scott Thomas
Director of Program Commercialization
Coca-Cola
Kennesaw, GA USA
“You’ve got to be comfortable being uncomfortable.”
Coca-Cola
Kennesaw, GA USA
“You’ve got to be comfortable being uncomfortable.”
Director of Program Commercialization
I lead commercial strategy for our sports, summer, and holiday initiatives.
No two days are the same. On any given day, I could be having a high-level conversation with executives to flesh out our planning for the upcoming year. I could be helping my team navigate forecasts for the amount of labels we'll need to produce for a specific promo. I may be helping influence brand strategy for a new innovation or helping to create a sales story. I could also be digging deep into the financials as we submit proposals to our franchisees and bottling partners.
Here's the first step for college students
Really think about your strengths, skills, and interests. Play to your strengths and try and up-skill in areas that need improvement. I also think it's important to take risks early on in your journey. It's much easier to take career risks early on and build a strong foundation while you don't have much else to worry about in your life.
"HBCUs aren't the best choice. Why would you go to an HBCU? You're smart enough to go anywhere."