Membership directors are typically steeped in statistics on renewal rates and the like. I don’t have prior experience in those things, so I hired people who do. Then, I play to my strengths like customer service and leadership. I focus on guest experience, organize events for members, and look for new speakers and experiences for our members. I spend a lot of time educating members about the ship and veterans. I also use every day to make sure the USS Midway is connected with the community.
CAREER
Advertising and Promotions Managers
Overview
Salary Median (2020)
$133,460
Projected Job Growth (2019-2029)
-1.1% (little or no change)
Most Common Level of Education
Bachelor's degree
Career
Roadtrip Nation Leaders in This Career
What Advertising and Promotions Managers Do
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Other Job Titles Advertising and Promotions Managers May Have
Account Executive, Advertising Manager (Ad Manager), Advertising Sales Manager (Ad Sales Manager), Classified Advertising Manager (Classified Ad Manager), Communications Director, Communications Manager, Creative Services Director, Marketing and Promotions Manager, Promotions Director, Promotions Manager
How Leaders Describe a Typical Day at Work
No two days are the same. On any given day, I could be having a high-level conversation with executives to flesh out our planning for the upcoming year. I could be helping my team navigate forecasts for the amount of labels we'll need to produce for a specific promo. I may be helping influence brand strategy for a new innovation or helping to create a sales story. I could also be digging deep into the financials as we submit proposals to our franchisees and bottling partners.
Tasks & Responsibilities May Include
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Coordinate with the media to disseminate advertising.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Education
Level of Education Attained by Advertising and Promotions Managers
Most common level of education among people in
this career: Bachelor's degree (66%)
Some college, no degree
Bachelor's degree
Master's degree
Other*
*All other responses combined for clarity.
Majors Related to Career
Educational Paths Suggested by Leaders
Suggested Path
Bachelor
Communication, General
Suggested Path
Bachelor
Writing, General
Bachelor
Arts, General
Additional Skills & Experiences That Can Help You Excel
The ability to write and speak well has been a huge factor in my success at various jobs.
Communication skills are very important. You need to have the ability to clearly communicate an idea, share a story, and influence others to get a result. Good problem-solving skills have also been very helpful throughout my career.
Getting Started
Recommended First Step for:
High School Students
Get a college education. An education is priceless, and you will be exposed to ideas and interests that a person could never find entirely on their own. It doesn't matter if you change course along the way--the experiences you have, the characters you meet and the sense of accomplishment after graduation will remain with you forever.
The first step to pursue a career in my occupation would be going to college to get a degree in Finance, Banking or Business.
Get an internship asap! Find anything that allows you to be in a creative setting in an office environment.
Print production knowledge benefits from an interest in both design and technical knowledge, so I would recommend art classes and even a printing class, if it is offered at your high school. Explore computer design software like InDesign or Photoshop.
College Students
Everyone
This page includes information from theO*NET 26.1 Databaseby the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under theCC BY 4.0license. O*NET® is a trademark of USDOL/ETA.
