Check out the various online FREE training opportunities Google offers to help you gain digital media "soft skills". What would you like to learn first? 

Skills

Learn digital media skills with Google!

Enroll in a journalism class at your school, in your city, or online and explore the different elements of the field. Is this something you would be interested in majoring in?

Education

Take a class in journalism.

Explore some steps for writing a screenplay, then try writing a two-page script of your own as practice. Don't worry about making the story perfect—this is just practice!

Advice

Write your own screenplay.

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.

Enterprising

Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.

Artistic

First Interest High-Point

Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.

Social

Third Interest High-Point

Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.

Conventional

Second Interest High-Point

Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.

Investigative

Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.

Realistic

Job Zone Four: Considerable Preparation Needed

Respond to requests for information from the media or designate an appropriate spokesperson or information source.

Write press releases or other media communications to promote clients.

Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.

Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.

Coach client representatives in effective communication with the public or with employees.

Update and maintain content posted on the Web.

Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.

Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.

Coordinate public responses to environmental management incidents or conflicts.

Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.

Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.

Prepare or deliver speeches to further public relations objectives.

Confer with production or support personnel to produce or coordinate production of advertisements or promotions.

Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.

Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.

Develop marketing campaigns for environmental technologies or services.

Purchase advertising space or time as required to promote client's product or agenda.

Computer laser printers

Desktop computers

Laptop computers

Multi-line telephone systems

Personal computers

Photocopying equipment

Adobe Systems Adobe Acrobat

Bryan Simpson

Media Relations Director

Videos

Bryan Simpson

Milestones

Education

Career

Career Roadmap

My work combines:

My work combines:

Business

Food

Working with Others

Bryan Simpson

Media Relations Director

Videos

Bryan Simpson

Milestones

Education

Career

Career Roadmap

My work combines:

My work combines:

Business

Food

Working with Others

Related Leaders