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Education

Learn digital media skills with Google!

Enroll in a journalism class at your school, in your city, or online and explore the different elements of the field. Is this something you would be interested in majoring in?

Take a class in journalism.

Learn more about the key parts of a screenplay, then try writing a two-page script of your own as practice. Don't worry about making the story perfect--this is just practice!

Career

Write your own screenplay.

Public Relations Specialists

Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.

Enterprising

Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.

Artistic

First Interest High-Point

Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.

Social

Third Interest High-Point

Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.

Conventional

Second Interest High-Point

Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.

Investigative

Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.

Realistic

Job Zone Four: Considerable Preparation Needed

Arts, Design, Entertainment, Sports, and Media Occupations

Media and Communication Workers

Respond to requests for information from the media or designate an appropriate spokesperson or information source.

Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

Confer with production or support personnel to produce or coordinate production of advertisements or promotions.

Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.

Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.

Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.

Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.

Coach client representatives in effective communication with the public or with employees.

Prepare or deliver speeches to further public relations objectives.

Purchase advertising space or time as required to promote client's product or agenda.

Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.

Coordinate public responses to environmental management incidents or conflicts.

Develop marketing campaigns for environmental technologies or services.

Develop plans or materials to communicate activities undertaken by organizations that are beneficial to the environment, public safety, or other important social issues.

Write press releases or other media communications to promote clients.

Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.

Update and maintain content posted on the Web.

Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.

Computer laser printers

Desktop computers

Laptop computers

Multi-line telephone systems

Personal computers

Photocopying equipment

Adobe Systems Adobe Acrobat

Adobe Systems Adobe ActionScript

Adobe Systems Adobe AfterEffects

Adobe Systems Adobe Creative Cloud

Adobe Systems Adobe Dreamweaver

Adobe Systems Adobe Fireworks

Adobe Systems Adobe Flash

Adobe Systems Adobe Illustrator

Adobe Systems Adobe InDesign

Adobe Systems Adobe Photoshop

Adobe Systems Adobe Reader

Adobe Systems Adobe Writer

Apple Final Cut Express

Apple Final Cut Pro

Apple iPhoto

Apple QuickTime

Blackbaud The Raiser's Edge

Blogging software

Cascading Style Sheets CSS

Cision CisionPoint

Customer relationship management CRM software

Drupal

Dynamic hypertext markup language DHTML

Extensible HyperText Markup Language XHTML

Facebook

FileMaker Pro

Google AdWords

Google Analytics

Google+

Hypertext markup language HTML

JavaScript

LexisNexis

LinkedIn

Marketo Marketing Automation

Microsoft Excel

Microsoft Office

Microsoft Outlook

Microsoft PowerPoint

Microsoft Publisher

Microsoft SharePoint

Microsoft Word

MySpace

Oracle Business Intelligence Discoverer

Oracle Eloqua

Podcasting software

Salesforce software

Twitter

Web browser software

Website management software

YouTube

Media Relations Director

 (female narrator)  Everywhere you turn,   people try to tell you  what to do.  for yourself?  that empowers people  roads in life.  teams of Roadtrippers  gain insight into their lives. of interesting people   found their way. I don't know about this. People really do this? Yeah. Really? I don't know.  [laughter] This seems really dangerous. [laughter]  I'm going to die. I make things difficult the negative aspect to take part in. this fear. But I'm going to fall, I can't. get over the fear, all that thought pursuing something. Today is Friday,  July 17th, road for 19 days. We're on the road this summer talking with people who have and defined their own road. at our age? I was working full time and doing a night program It was a lot of work. when he ran the company, always stuck with me. and he would talk about of stress. life here at New Belgium And my own personal life. necessary for growth, time of recovery and ease of integrate your gains. always be sprinting always be coasting, both in life. take the long view are necessary. your adventure. English lit major. And my dad was like, business school" "Alright." all his life. school for a year, was there was to properly shake hands. ridiculous, I'm done." "I'm going to study lit!" "Well, we're paying for it" sort of the compromise. me very well writing skills myself down and be brief. my writing skills. to hit the ground running, for a good number of years. my first year in news grinding on me. a lot of death and mayhem downer stuff. to funerals-- was not my thing. movie Edward Scissorhands Christmastime. in the movie theater, "This is brilliant, move out to Los Angeles," sister and said that. I quit my job. journalism, to move out there with me try to sell screenplays. a while followed that. questioning Jen about, and these things like, things you'd like to be doing?" and you try them they're like. like to go to L.A. selling screenplays, I don't know, not resolved-- decisions I've made to get here. still be thinking about it. little warm. I always knew myself as an adventurous person, made me see that I really love I'd say 95 percent of the places never been before. different, new geographies, been really mind-expanding. We're going to go wash the RV. It hasn't been washed at all a power washer! Sweet! [laughter] I really like the road.  What's nice about is  we're seeing so many places And there's a constant, It's nice. So nobody's going  in the Jacuzzi? Are you? It's not a Jacuzzi, it's a public fountain! It's not even warm! [laughter] When people talk to us and say,  what it is that you love" I'm gaining so much time. Calvin...he's just  always like, this, and I don't know we're just going to do it." learn from him, learn from him. have the confidence, into something. dinner, a nice nightcap. Goodnight. Goodnight. Goodnight. Well, I just got a call from Karen Anderson, of Greg Carroll. of the American Jazz Museum and she just called us back now until 3:30. He sounds really  interesting, with education and music. And he's a vibraphone  artist. A vibraphone? What's a vibraphone? waiting for me out here? This wonderfully patient team. Greg Carroll Hi, I'm  Vanessa. American Jazz Museum? I'm a studio fine artist, really helps me be spontaneous I thought it would be great who is here. he's my man! jazz initially? Colorado, we used to-- Ford, who was really Mr. Ford, or aunt, you know? kids up, right? and dad were on the porch. great jazz station called KADX. what they were doing, the best time-- this great music. with you next week?" "Okay, son." had a little corn pipe for me. them little candy-- bubble gum thing? You know, I was a little kid-- heard was Ella Fitzgerald. " A tisket, a tasket, [humming song] resonated with that rhyme, and I said, "Ooh, I just love  that music! And then the next recording, Lionel Hampton playing... heard him playing, um... [plays melody] "Ahhh!" that instrument!" together, they heard me... and I picked it up by ear. son has a little talent, there." piano in elementary school. lessons so I took 'em for free And my teacher looked at me heard of the vibraphone?" that instrument And he said, "Yes!" instrument I wanna play!" get you a vibraphone." bought their vibraphone. way through school, playing the instrument. of a reckoning very early age. years old, and it was the last time fast-food restaurant. Friday before I quit, time I was gonna ask anybody with that Coke. what did your parents say, just were giving up-- to be a jazz musician? [laughter] fortunate in that my parents to do what we wanted to do, to do it at the highest level. I came up in my early years, get a little disheartened, course, tell them. tell my students that, grow up and get a real job." that does is that: in the position that I'm in, a real job. and paying my mortgage, light bill, payment every month. does that, and it's-- that is a successful job driven by their passion a job that's just there getting the paycheck. of a whole bunch, [laughs] when you weren't sure to continue with music, crossroads? feel like I'm there. going to continue with art more of something else. where I've had to question, I want to do?" that age-old human yearning of all now, and if I don't get it So I had to get over that, may never be achievable, doesn't define success. often tell students that, mindful of it myself, world-famous jazz vibraphonist, of my music career. I can do in music, I can be an executive, scenes, I can be a manager, go into production. is a pursuit. more important to me the product, I think. light shining, you know? "This little light of mine, let it shine, let it shine." light going, that you let it dim, with it, and then McDonald's and ask somebody, fries with that?" Step on up. Alright! "Let your light shine swingin'." Gregory A. Carroll. Aw, thank you  so much. [laughter] All these different  Leaders extremely powerful people, that I would have higher than me, to contact them otherwise. that that boundary pedestal that I've put them on, useless. We're supposed to be o'clock, and it's 4:23. I am afraid of  being wrong, navigator's position the one who gets us lost, every city. Okay, thanks. Make a right? I guess. Liberty? right on Liberty? Oh, this is 12th street. it was that, there? Yeah, it was. it's called-- Oh here it is.  1409. Press. Michelle says, "No problem. so take your time. Michelle." I'm really interested  in printmaking, be an art major." materials that have something really valuable, that's what I like doing. Hi! I had done this type printing, and like, when I was in school. in illustration, wasn't going where to printmaking, really got into it. no idea what I was doing. and going to grad school, So, I had interned my senior year. several years, exposed to the process little nitty gritty stuff, know, we had all this space. that I wanted to have a shop. coffee shop conversations around smoking cigarettes doodling, you know, and like, yourself doing? do you want to have?" to have my own shop." I started looking it found me. the decision up your own shop, kind of always thought about, with, like, a reason not to? where I just felt like something, and it's like-- just decided... I'm waiting for. so fast. thinking about, like, then it's like five years later. "I could have been doing So when I decided to start idea exactly what but it's like, it was better right moment, never a right moment. wanted to do something... and just get started. it for your parents? he's just, "Whatever." Korean, she supported me. what I wanted to do. "This is what I want to do." that I don't have much money now and then it's like, you be a doctor." considering being a doctor. out of my mouth. I wanted to be a doctor, making the money be making, now it's like, done something else." something, and she'll be like, "You did this? You drew that?" And I'm like, "I have skills." So then, this is sort of of using these patterns at scientific diagrams further where now I have the DNA strands. What kind is this?  When We Were all the Same . hard for her to comprehend Some of my friends, doesn't understand how it is at all. live paycheck-to-paycheck But, I mean, I don't have much. I'd rather sacrifice comforts fancy toasters want, when I want. think about stuff too much. do you really want about what you want to do, do something? try something. better than nothing. I said, "Just take a leap." Thank you so much. What was it like  for you, Tina, doesn't really appreciate if she was a doctor? I feel like with her parents background with my parents, much rather me just conventional job. think she understands I just need to follow my path it's leading me to a place and successful. understand at a point, they understand now. Starting out with this trip that it was just going to be to meet a lot of cool people, be very inspiring. shift where wonder: me for the future? I think I'm going to be these last ten days. your position-- just sort of wide open. freedom in that. One of the things  about this trip, different points of my life plans and should you not, that you really yourself. ahead and say, be doing this for three months" things as they come to you? you find that works for you? keep working for opportunities to arise arise and the question is ready for them. I feel like I may not know if there even is an endpoint. I feel like I've learned and compassionate person at very basic levels that will help me grow. On your tombstone at the end of the day, three things: your birth date, that dash, see your death date. back: They're done. importance to me is that dash. during the time you were born passed away? as a person?  Roadtrip Nation extends beyond  the program you just watched.  includes students  Roadtrip Experiences.  Movement in the classroom. I have anxiety about what's going to happen in the future. love my job? Career-wise, there's so many options mind-boggling. about one thing something else tomorrow. Mary Catherine Swanson. of AVID. get to college that you love doing. look up to her as a role model.  I'm, like, freaking out.   I'm kind of nervous. meet you. We can do different  things in our lives focused on our passions. it becomes just a job, exciting life. excited about what you do won't be ups and downs. and downs, learned determination. and the important thing the next place? yourself up? She kind of connected  with all of us. to me, and then Saban, and then Rosemberg. advice to each one of us. Now I have a clearer image  of what I want to do, determination thing. hyped up and excited. We only have two days left of our trip. When you're following your desire there is that comes with that, you're born with it. We never felt normal. mold of the nine to five. the grain. Always. always going against the grain. At the end you realize: something, what I'm receiving.  To watch more interviews   from the road  keeps us driving,  Online you can learn more  and how to  into your classroom. 

<p>In Fort Collins, Colorado, Calvin, Tina, and Vanessa stop to have a pint with Jennifer Orgolini, Sustainability Director, and Bryan Simpson, Media Relations Director, of New Belgium Brewing Company. The team then proceeds to Kansas City to interview Greg Carroll, CEO of the American Jazz Museum. Across town, they are also able to connect with Michelle Dreher, printmaker, owner, and operator of Two Tone Press.</p>

Fort Collins - Kansas City

(Roadtripper #1) And what did you study in school? Journalism. Major and my parents were like business schools." his life. school for a year and was a two hour lecture on is ridiculous. "I'm gonna study Lit!" paying for it!" the compromise. actually very well skills and certainly how to my writing skills. think I was ready to worked in television news at what most people-- in my first year of news, grindin' on me, of death and mayhem and seeing people's faces Edward Scissorhands with in the movie theater, move out to Los Angeles." sister and said that I quit my job. job in journalism to move out there with me and sell screenplays. a little while that and when you're at-- about like all these, these things like things you'd like to be doing". you try them. like. to go to L.A. selling screenplays more, I don't know, i've made to get here. thinking about it. at all. more of a monster that I think you had to decide 100,000,000 dollar production, exactly the kind of films buddy and I left there, our feature film here on and white and we wanted to make. to ask yourself, of success?" know, this many tickets to it, distributed worldwide" exact story you wanted to tell. that we were more interested dollars at the end. experience to go out there that we were missing. do what we wanted to do. backwards in my life, your position, really, just sort of wide open. freedom in that. 

Experience

Exploration

Fulfillment

Risk

Regrets

Success

Interview

[Roadtripper] And what did you study in school? lit major, and my parents And uh, my dad was like, school," so I'm like, He worked for IBM So I was in the business school straw was there was a two-hour shake hands, and I said, And I went and saw the movie with my sister at uh, literally was sittin' like, "This is brilliant. move out to Los Angeles." I quit my job. and you see what they're like. go to L.A., try to grind it out makes me a lot more happier made to get here. 

Bryan Simpson

Media Relations Director

Videos

Bryan Simpson

Milestones

Education

Career

Career Roadmap

My work combines:

My work combines:

Business

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Working with Others

Interviewed By

A Million Definitions