Check out the various online FREE training opportunities Google offers to help you gain digital media "soft skills". What would you like to learn first? 

Education

Learn digital media skills with Google!

Enroll in a journalism class at your school, in your city, or online and explore the different elements of the field. Is this something you would be interested in majoring in?

Take a class in journalism.

Learn more about the key parts of a screenplay, then try writing a two-page script of your own as practice. Don't worry about making the story perfect--this is just practice!

Career

Write your own screenplay.

Public Relations Specialists

Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.

Enterprising

Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.

Artistic

First Interest High-Point

Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.

Social

Third Interest High-Point

Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.

Conventional

Second Interest High-Point

Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.

Investigative

Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.

Realistic

Job Zone Four: Considerable Preparation Needed

Arts, Design, Entertainment, Sports, and Media Occupations

Media and Communication Workers

Respond to requests for information from the media or designate an appropriate spokesperson or information source.

Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

Confer with production or support personnel to produce or coordinate production of advertisements or promotions.

Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.

Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.

Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.

Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.

Coach client representatives in effective communication with the public or with employees.

Prepare or deliver speeches to further public relations objectives.

Purchase advertising space or time as required to promote client's product or agenda.

Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.

Coordinate public responses to environmental management incidents or conflicts.

Develop marketing campaigns for environmental technologies or services.

Develop plans or materials to communicate activities undertaken by organizations that are beneficial to the environment, public safety, or other important social issues.

Write press releases or other media communications to promote clients.

Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.

Update and maintain content posted on the Web.

Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.

Computer laser printers

Desktop computers

Laptop computers

Multi-line telephone systems

Personal computers

Photocopying equipment

Adobe Systems Adobe Acrobat

Adobe Systems Adobe ActionScript

Adobe Systems Adobe AfterEffects

Adobe Systems Adobe Creative Cloud

Adobe Systems Adobe Dreamweaver

Adobe Systems Adobe Fireworks

Adobe Systems Adobe Flash

Adobe Systems Adobe Illustrator

Adobe Systems Adobe InDesign

Adobe Systems Adobe Photoshop

Adobe Systems Adobe Reader

Adobe Systems Adobe Writer

Apple Final Cut Express

Apple Final Cut Pro

Apple iPhoto

Apple QuickTime

Blackbaud The Raiser's Edge

Blogging software

Cascading Style Sheets CSS

Cision CisionPoint

Customer relationship management CRM software

Drupal

Dynamic hypertext markup language DHTML

Extensible HyperText Markup Language XHTML

Facebook

FileMaker Pro

Google AdWords

Google Analytics

Google+

Hypertext markup language HTML

JavaScript

LexisNexis

LinkedIn

Marketo Marketing Automation

Microsoft Excel

Microsoft Office

Microsoft Outlook

Microsoft PowerPoint

Microsoft Publisher

Microsoft SharePoint

Microsoft Word

MySpace

Oracle Business Intelligence Discoverer

Oracle Eloqua

Podcasting software

Salesforce software

Twitter

Web browser software

Website management software

YouTube

Media Relations Director

<p>In Fort Collins, Colorado, Calvin, Tina, and Vanessa stop to have a pint with Jennifer Orgolini, Sustainability Director, and Bryan Simpson, Media Relations Director, of New Belgium Brewing Company. The team then proceeds to Kansas City to interview Greg Carroll, CEO of the American Jazz Museum. Across town, they are also able to connect with Michelle Dreher, printmaker, owner, and operator of Two Tone Press.</p>

Bryan Simpson

Media Relations Director

Videos

Bryan Simpson

Milestones

Education

Career

Career Roadmap

My work combines:

My work combines:

Business

Food

Working with Others

Interviewed By

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