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Cheryl Elizaga

Cheryl Elizaga

The Buddy Group

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Cheryl's work combines: Writing, Business, and Communicating / Sharing Stories

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Day In The Life

Engagement Account Executive

I connect my clients to their audiences via digital media.

Skills & Education

Here's the path I took:

  • High School

  • Bachelor's Degree

    Public Relations, Advertising, and Applied Communication

    San Diego State University

Here's the path I recommend for someone who wants to be an Advertising and Promotions Managers:

High School

Bachelor's Degree: Public Relations, Advertising, and Applied Communication

Learn more about different paths to this career

Life & Career Milestones

My path in life took a while to figure out

  • 1.

    Got a Bachelor's degree in Communication - PR, minoring in psychology.

  • 2.

    Served as a public relations intern/assistant at 2 boutique agencies and 1 stint in-house.

  • 3.

    Studied abroad in Spain and re-discovered that my true passion was in connecting to people.

  • 4.

    Revived a PR job I had left, but was ultimately not happy in this field.

  • 5.

    A good friend and current Art Director encouraged me to explore the digital side of communication.

  • 6.

    Took the leap into social media and the digital space. I loved this more personable side.

  • 7.

    Elevated to a strategic role in social media. Though a solid strategist, I found myself unfulfilled.

  • 8.

    My great bosses and mentors noticed creativity in my blood. Currently pursuing copywriting!

Defining Moments

How I responded to discouragement

  • THE NOISE

    Messages from Myself:

    You want me to switch careers THIS late in the game? I'm not good enough.

  • How I responded:

    Everyone around me -- from my parents at a young age, to my teachers and peers, and finally, to my bosses and mentors at work -- recognized my passion for writing. I was the one standing in my way. Finally, our Creative Director said to me, "You're scared that you could get paid for everything going on up there *pointed to my head*." Surround yourself with people who believe in you and your talent, because sometimes the only person stopping you... is you.