Scott MacEachern
General Manager
Nike Livestrong
Portland, OR USA
“Do you have the courage to challenge your parents and what their perception is of you, and your future, and what you want to do?”
Videos
By Roadtrip NationScott MacEachern
Milestones
My road in life has been direct.
College was difficult for him-he struggled with questions about who he was, what he believed, and what he wanted to do.
When he saw the Rocky Mountains for the first time on a spring break trip, he knew that was where he needed to be.
He came back to school anyways and tried to get back into his routine-bought a suit, scheduled interviews-but he just couldn't do it.
Instead, he dropped everything, bought a truck, and drove back to the Rockies without any semblance of a plan.
Settled in Sun Valley, Idaho, and started teaching skiing and whitewater rafting.
There were days where the sheer joy of where he was living and what he was doing would hit him and cause him to cry of happiness.
Says you have to listen to yourself, and you have to do what interests you, no matter how hard or scary that might seem.
Stresses the importance of listening to your own inner voice over all other advice-"that person inside you is never going to steer you wrong."
Keep following my journey
Education
High School
Career
General Manager
I'm a brand executive and helped create the yellow wristbands of the Nike Livestrong campaign.
Career Roadmap
My work combines:
My work combines:
Business
Sports
Being Physically Active
Hurdles
Challenges I Overcame
First-Generation College Student
Interviewed By
Seattle - Portland
In Seattle, the Canadian team interviews Paula and Lorenz Eber, who biked around the world to raise awareness for asthma. Then their off to Portland to sit down with Scott MacEachern, sports marketing director of Nike and of Lance Armstrong's Livestrong brand.
