
Scott MacEachern
General Manager
Nike Livestrong
Portland, OR USA
“Do you have the courage to challenge your parents and what their perception is of you, and your future, and what you want to do?”
Nike Livestrong
Portland, OR USA
“Do you have the courage to challenge your parents and what their perception is of you, and your future, and what you want to do?”
General Manager
I'm a brand executive and helped create the yellow wristbands of the Nike Livestrong campaign.
In Seattle, the Canadian team interviews Paula and Lorenz Eber, who biked around the world to raise awareness for asthma. Then their off to Portland to sit down with Scott MacEachern, sports marketing director of Nike and of Lance Armstrong's Livestrong brand.