CAREER

Marketing Managers

Overview

Salary Median (2020)

$142,170

Projected Job Growth (2019-2029)

+6.7% (as fast as the average)

Most Common Level of Education

Bachelor's degree

Career

What Marketing Managers Do

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Other Job Titles Marketing Managers May Have

Account Supervisor, Brand Manager, Business Development Director, Business Development Manager, Commercial Lines Manager, Market Development Executive, Marketing Coordinator, Marketing Director, Marketing Manager, Product Manager

How Leaders Describe a Typical Day at Work

CEO ,

StoryFit

When you run a business, there are things you do on a daily basis that don't change no matter what company it is. I spend a lot of my time hiring and finding the right people to fill crucial roles. As a result, I have to do a lot of work to make sure that these people have all the support and resources they need to do their jobs. Aside from that, as a CEO, I spend a lot of time connecting the dots and making sure I know everything that is going on and giving guidance where I can.

Director Strategic Partner Relations ,

Laureate Education Inc.

A day in the life of Director of Strategic Partner Relations is spent on site (all over Europe) at an education institution, tackling big hairy change management and strategic challanges with institutional leadership. We collaborate on understanding the external and internal realities an institution is facing and carving out a strategy and execution plan to help an institution perform better in offering 21st century education to its students. Then we get to work on making it happen!


Tasks & Responsibilities May Include

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Compile lists describing product or service offerings.

This page includes information from theO*NET 25.0 Databaseby the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under theCC BY 4.0license. O*NET® is a trademark of USDOL/ETA.