Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Other Job Titles Marketing Managers May Have
Account Supervisor, Brand Manager, Business Development Director, Business Development Manager, Commercial Lines Manager, Market Development Executive, Marketing Coordinator, Marketing Director, Marketing Manager, Product Manager
Associate Director of Development, School of Film + Television ,
Loyola Marymount University
Figure out your strengths and how you can apply those to your career in unique ways. Be willing to take a stand for what you believe in and follow through on it. Get familiar with marketing basics and consumer insights.
Excelling in Math or Science (asking for help if you need it!)
High School Students
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