Marketing Managers


Salary Median (2020)


Projected Job Growth (2019-2029)

+6.7% (as fast as the average)

Most Common Level of Education

Bachelor's degree


What Marketing Managers Do

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Other Job Titles Marketing Managers May Have

Account Supervisor, Brand Manager, Business Development Director, Business Development Manager, Commercial Lines Manager, Market Development Executive, Marketing Coordinator, Marketing Director, Marketing Manager, Product Manager

How Leaders Describe a Typical Day at Work



When you run a business, there are things you do on a daily basis that don't change no matter what company it is. I spend a lot of my time hiring and finding the right people to fill crucial roles. As a result, I have to do a lot of work to make sure that these people have all the support and resources they need to do their jobs. Aside from that, as a CEO, I spend a lot of time connecting the dots and making sure I know everything that is going on and giving guidance where I can.

Director, Strategic Partnerships & Business Affair ,

Taco Bell

I have meetings, with Taco Bell's business partners, my clients, and my team. I write, read and negotiate contracts. I brainstorm new ways to grow our business and think about how third party business partners can work with and collaborate with us to fuel that growth. I bring process and discipline to how Taco Bell selects and pays its business partners, helping the company save money in its purchasing and other contracts.

Tasks & Responsibilities May Include

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Compile lists describing product or service offerings.

This page includes information from theO*NET 26.1 Databaseby the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under theCC BY 4.0license. O*NET® is a trademark of USDOL/ETA.