I own all product-oriented software development and third-party integrations at Blue Box. The key technologies supporting the Blue Box business are Blue Box Cloud and Box Panel. I design and lead engagement with executives through a plan of record and product roadmap processes. I develop pricing and sales enablement materials, including Salesforce implementation and management.
CAREER
Marketing Managers
Overview
Salary Median (2020)
$142,170
Projected Job Growth (2019-2029)
+6.7% (as fast as the average)
Most Common Level of Education
Bachelor's degree
Career
Roadtrip Nation Leaders in This Career
What Marketing Managers Do
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Other Job Titles Marketing Managers May Have
Account Supervisor, Brand Manager, Business Development Director, Business Development Manager, Commercial Lines Manager, Market Development Executive, Marketing Coordinator, Marketing Director, Marketing Manager, Product Manager
How Leaders Describe a Typical Day at Work
I run all of the logistics at the Garage. My day is spent dealing with an influx of people calling, emailing, or visiting the Garage in hopes of making their own automotive dream a reality. Its really a place where our sole purpose is to help our members achieve their goals.
Tasks & Responsibilities May Include
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
Education
Level of Education Attained by Marketing Managers
Most common level of education among people in
this career: Bachelor's degree (56%)
Some college, no degree
Bachelor's degree
Master's degree
Other*
*All other responses combined for clarity.
Majors Related to Career
Additional Skills & Experiences That Can Help You Excel
Successful people take risks. You don't need to become a risk-taker overnight, in fact, it will probably take some time, but start building more risk into your decisions.
Networking, although this industry seems huge it really is a small community of people who can offer a lot of help, advice, and direction. Make you sure you are asking questions, taking business cards, and making connections, you can always reach out to someone and they may know someone else who can help get you where you want to go.
Getting Started
Recommended First Step for:
Middle School Students
Learn to write very well.
Excelling in Math or Science (asking for help if you need it!)
High School Students
College Students
Everyone
This page includes information from theO*NET 26.1 Databaseby the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under theCC BY 4.0license. O*NET® is a trademark of USDOL/ETA.
