Marketing Managers


Salary Median (2020)


Projected Job Growth (2019-2029)

+6.7% (as fast as the average)

Most Common Level of Education

Bachelor's degree


What Marketing Managers Do

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Other Job Titles Marketing Managers May Have

Account Supervisor, Brand Manager, Business Development Director, Business Development Manager, Commercial Lines Manager, Market Development Executive, Marketing Coordinator, Marketing Director, Marketing Manager, Product Manager

How Leaders Describe a Typical Day at Work

Founder & CEO ,

Tea Drops

No day is ever the same. I check in with my team/partners. Get on lots of phone conferences and interviews. I wear multiple hats throughout the day!

Assistant Director of Communications ,

Indiana Commission for Higher Education

I spend a lot of time working at the computer--whether that's typing, designing or proof reading. I usually have at least one meeting a day, too. Sometimes I meet with outside vendors to talk about big publications, and sometimes our communications team will meet to collaborate and brainstorm on projects. On an average day, I write things like articles or e-mails to send out to students. I also do some basic design work and website editing.

Tasks & Responsibilities May Include

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Compile lists describing product or service offerings.

This page includes information from theO*NET 26.1 Databaseby the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under theCC BY 4.0license. O*NET® is a trademark of USDOL/ETA.