No day is ever the same. I check in with my team/partners. Get on lots of phone conferences and interviews. I wear multiple hats throughout the day!
CAREER
Marketing Managers
Overview
Salary Median (2020)
$142,170
Projected Job Growth (2019-2029)
+6.7% (as fast as the average)
Most Common Level of Education
Bachelor's degree
Career
Roadtrip Nation Leaders in This Career
What Marketing Managers Do
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Other Job Titles Marketing Managers May Have
Account Supervisor, Brand Manager, Business Development Director, Business Development Manager, Commercial Lines Manager, Market Development Executive, Marketing Coordinator, Marketing Director, Marketing Manager, Product Manager
How Leaders Describe a Typical Day at Work
I spend a lot of time working at the computer--whether that's typing, designing or proof reading. I usually have at least one meeting a day, too. Sometimes I meet with outside vendors to talk about big publications, and sometimes our communications team will meet to collaborate and brainstorm on projects. On an average day, I write things like articles or e-mails to send out to students. I also do some basic design work and website editing.
Tasks & Responsibilities May Include
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
Education
Level of Education Attained by Marketing Managers
Most common level of education among people in
this career: Bachelor's degree (56%)
Some college, no degree
9%
Bachelor's degree
56%
Master's degree
24%
Other*
12%
*All other responses combined for clarity.
Majors Related to Career
Educational Paths Suggested by Leaders
Suggested Path
High School
Bachelor
Organizational Communication, General
Suggested Path
High School
Bachelor
Marketing/Marketing Management, General
Graduate
Business Administration and Management, General
Additional Skills & Experiences That Can Help You Excel
Associate Director of Development, School of Film + Television ,
Loyola Marymount University
Figure out your strengths and how you can apply those to your career in unique ways. Be willing to take a stand for what you believe in and follow through on it. Get familiar with marketing basics and consumer insights.
Once I found what I liked about my job, I did it for all sorts of places! My friends who are musicians or comedians had me help them promote their shows, and I used those writing and design samples in my portfolio to apply for jobs. This helped me specialize in tasks I actually wanted to do.
Getting Started
Recommended First Step for:
Middle School Students
Learn to write very well.
Excelling in Math or Science (asking for help if you need it!)
High School Students
College Students
Everyone
This page includes information from theO*NET 26.1 Databaseby the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under theCC BY 4.0license. O*NET® is a trademark of USDOL/ETA.
