No day is ever the same. I check in with my team/partners. Get on lots of phone conferences and interviews. I wear multiple hats throughout the day!
CAREER
Marketing Managers
Overview
Salary Median (2020)
$142,170
Projected Job Growth (2019-2029)
+6.7% (as fast as the average)
Most Common Level of Education
Bachelor's degree
Career
Roadtrip Nation Leaders in This Career
What Marketing Managers Do
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Other Job Titles Marketing Managers May Have
Account Supervisor, Brand Manager, Business Development Director, Business Development Manager, Commercial Lines Manager, Market Development Executive, Marketing Coordinator, Marketing Director, Marketing Manager, Product Manager
How Leaders Describe a Typical Day at Work
Everyday is a little different. I work in an office and my role is very "intrapreneurial" in that I get to create new ways of approaching the traditional role of a business development team, brining in new partnerships. Most of my days are spent in meetings and calls with partners around the country focused on ensuring our relationship remains on track to achieving our shared goals.
Tasks & Responsibilities May Include
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
Education
Level of Education Attained by Marketing Managers
Most common level of education among people in
this career: Bachelor's degree (56%)
Some college, no degree
9%
Bachelor's degree
56%
Master's degree
24%
Other*
12%
*All other responses combined for clarity.
Majors Related to Career
Educational Paths Suggested by Leaders
Suggested Path
High School
Bachelor
Business Administration and Management, General
Graduate
Business Administration and Management, General
Suggested Path
High School
Bachelor
Marketing/Marketing Management, General
Graduate
Business Administration and Management, General
Additional Skills & Experiences That Can Help You Excel
Know yourself, know your strengths and always seek a means to use them. Those things can be learned through a process of introspection and self-development.
The best way that I've learned to do my work is through talking to others that have been doing the work longer than I have and learning from their experiences and best practices. I've also found fellowships, conferences, and even online groups to be helpful tools in acquiring tools that contributed to my professional development and success.
Getting Started
Recommended First Step for:
Middle School Students
Learn to write very well.
Excelling in Math or Science (asking for help if you need it!)
High School Students
College Students
Everyone
This page includes information from theO*NET 26.1 Databaseby the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under theCC BY 4.0license. O*NET® is a trademark of USDOL/ETA.
