I craft content to generate sales leads, expand engagement with our brand, and build customer loyalty.
I come into work and prioritize all I need to get done that day. I make a lot of lists and work better when I can cross things off. I catch up on email and then dive into projects. I could be developing content for a marketing promotion, developing a communiation plan for a conference, or expanding our thought leadership initiatives by writing case studies, blog posts, or white papers.
Here's the first step for professionals
I didn't have a traditional marketing background before getting into my current role, meaning I didn't study Marketing or Business in undergrad or graduate school and I only had a few months of actual Marketing experience at a previous job. Do what you can to acquire the skills you need in your current role. For example, ask to get involved in projects in other areas of your business, or network with people in your area of interest.
"I was crazy for wanting to leave my job and my comforts of home to do a mission trip in Africa. Some didn't believe I had the guts and strength to do what I did."