Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Other Job Titles Search Marketing Strategists May Have
Internet Marketing Consultant, Internet Marketing Specialist, Senior Search Engine Optimization Associate (Senior SEO Associate), Senior Search Engine Optimization Specialist (Senior SEO Specialist)
Every day is different, but throughout the day I'm constantly working with other teams and interacting with various fans. On event days, I'm updating social media accounts to give fans a behind-the-scenes look into the sport.
Work with #YesWeCode team to develop and implement a strategy to grow our social media presence on Facebook, Twitter, YouTube, Instagram and other social platforms. This includes engaging with our followers and community regularly and developing and promoting original digital content.
Tasks & Responsibilities May Include
Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
Level of Education Attained by Search Marketing Strategists
Most common level of education among people in this career: Bachelor's degree (55%)
Do as much outside the field as possible. Social and digital media is about interacting with fans and understanding a crazy amount of things. Every day I'm interacting with fans, figuring out what makes them tick, creating new designs and writing copy that will engage them.
Creativity and an understanding of digital media platforms. In a world where media and technology are constantly innovating, it's important to stay on top of new social media channels and trends and best practices.
You’re constantly going to be in competition with others and with yourself, and you’re constantly going to be asking yourself if you’re doing enough. Guess what? You are doing enough, and it’s all going to be okay. Don’t get caught up in worrying about your future; instead, take this time to discover who you are because you’re never going to be in high school again. Of course, I recommend you try your absolute best—the effort will take you somewhere completely different from where you are now.
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