Every day is different, but throughout the day I'm constantly working with other teams and interacting with various fans. On event days, I'm updating social media accounts to give fans a behind-the-scenes look into the sport.
CAREER
Search Marketing Strategists
Overview
Salary Median (2020)
$63,920
Projected Job Growth (2019-2029)
+19% (much faster than the average)
Career
Roadtrip Nation Leaders in This Career
What Search Marketing Strategists Do
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Other Job Titles Search Marketing Strategists May Have
Digital Media Planner, Online Marketing Consultant, Paid Search Strategist, SEO Strategist (Search Engine Optimization Strategist)
How Leaders Describe a Typical Day at Work
Work with #YesWeCode team to develop and implement a strategy to grow our social media presence on Facebook, Twitter, YouTube, Instagram and other social platforms. This includes engaging with our followers and community regularly and developing and promoting original digital content.
Tasks & Responsibilities May Include
- Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
- Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Participate in the development or implementation of online marketing strategy.
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
Education
Level of Education Attained by Search Marketing Strategists
Most common level of education among people in
this career: Bachelor's degree (48%)
Some college, no degree
Associate's degree
Bachelor's degree
Majors Related to Career
Educational Paths Suggested by Leaders
Suggested Path
Bachelor
Organizational Communication, General
Suggested Path
High School
Bachelor
Agricultural Communication/Jour...
Additional Skills & Experiences That Can Help You Excel
Do as much outside the field as possible. Social and digital media is about interacting with fans and understanding a crazy amount of things. Every day I'm interacting with fans, figuring out what makes them tick, creating new designs and writing copy that will engage them.
Creativity and an understanding of digital media platforms. In a world where media and technology are constantly innovating, it's important to stay on top of new social media channels and trends and best practices.
Getting Started
Recommended First Step for:
High School Students
Go to college and absorb as much as you can! Not every single course may be relevant to your career choice but knowledge is powerful. It gives you a perspective.
You’re constantly going to be in competition with others and with yourself, and you’re constantly going to be asking yourself if you’re doing enough. Guess what? You are doing enough, and it’s all going to be okay. Don’t get caught up in worrying about your future; instead, take this time to discover who you are because you’re never going to be in high school again. Of course, I recommend you try your absolute best—the effort will take you somewhere completely different from where you are now.
College Students
Everyone
This page includes information from theO*NET 26.1 Databaseby the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under theCC BY 4.0license. O*NET® is a trademark of USDOL/ETA.
