CAREER

Search Marketing Strategists

Overview

Salary Median (2020)

$65,810

Projected Job Growth (2019-2029)

+17.7% (much faster than the average)

Most Common Level of Education

Bachelor's degree

Career

What Search Marketing Strategists Do

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Other Job Titles Search Marketing Strategists May Have

Internet Marketing Consultant, Internet Marketing Specialist, Senior Search Engine Optimization Associate (Senior SEO Associate), Senior Search Engine Optimization Specialist (Senior SEO Specialist)

How Leaders Describe a Typical Day at Work

Social Media Coordinator ,

Professional Bull Riders

Every day is different, but throughout the day I'm constantly working with other teams and interacting with various fans. On event days, I'm updating social media accounts to give fans a behind-the-scenes look into the sport.

Digital Associate ,

#YesWeCode

Work with #YesWeCode team to develop and implement a strategy to grow our social media presence on Facebook, Twitter, YouTube, Instagram and other social platforms. This includes engaging with our followers and community regularly and developing and promoting original digital content.


Tasks & Responsibilities May Include

  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
  • Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
  • Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
  • Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
  • Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.

This page includes information from theO*NET 25.0 Databaseby the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under theCC BY 4.0license. O*NET® is a trademark of USDOL/ETA.