Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.

Enterprising

Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.

Investigative

Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.

Conventional

Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.

Artistic

Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.

Social

Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.

Realistic

Job Zone Four: Considerable Preparation Needed

Manage tracking and reporting of search-related activities and provide analyses to marketing executives.

Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.

Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.

Participate in the development or implementation of online marketing strategy.

Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.

Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.

Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.

Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.

Create content strategies for digital media.

Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.

AJAX

Cascading style sheets CSS

Microsoft ASP.NET

Oracle JavaServer Pages JSP

Adobe Systems Adobe Photoshop

JamBoard

Microsoft Access

Microsoft SQL Server

Online databases

Structured query language SQL

BrightEdge

Conductor Searchlight

IBM Digital Analytics

Searchmetrics Suite

Adobe Systems Adobe Dreamweaver

Facebook

LinkedIn

WordPress

Email software

Microsoft Outlook

Yahoo! Email

Apache Solr

Elasticsearch

MySQL

Google Ads

HubSpot software

Marketo Marketing Automation

Customer information databases

Oracle Eloqua

Twitter

WhatsApp

Domain name servers DNS

Videoconferencing equipment

Teleconferencing equipment

Senior Digital Marketing Analytics Manager

What are you going to do with a History degree? You'll never be able to find a job outside of museums.

Ryan Lindsay

Senior Digital Marketing Analytics Manager

Education

Career

Career Roadmap

My work combines:

My work combines:

Technology

Education

Helping People

Recommended Education

Hurdles

The Noise I Shed

From Society in General:

Ryan Lindsay

Senior Digital Marketing Analytics Manager

Education

Career

Career Roadmap

My work combines:

My work combines:

Technology

Education

Helping People

Recommended Education

My career is related to what I studied. I'd recommend the path I took:

Hurdles

The Noise I Shed

From Society in General:

Related Leaders