Jose Serra

Jose Serra

Social Media Manager


Casanova/McCann

Irvine, CA USA


If you don’t live through difficult moments, then you’re not really living. No one alive has had a perfect route; everyone has something they’re going through.

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By Roadtrip Nation

Jose Serra

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Milestones

My road in life took a while to figure out.
I grew up in a small, tightknit community, and until middle school, I was very shy.
I started to come into my own in high school; part of that was tied to my job at Taco Bell.
Harnessing that confidence meant I finally felt comfortable coming out as a gay man.
I also felt confident enough to become the first in my family to apply for college in the U.S.
Being awarded my diploma in front of my hard-working mother was one of my proudest moments.
I’ve loved writing since I was young, and my teachers always told me I had a talent for it.
I always wanted to find a career that would revolve around writing and my love of storytelling.
My current role lets me write while also exploring my interests in PR, media, and advertising.
Keep following my journey

Education

High School
Monrovia High School
Bachelor
Public Relations, Advertising, and Applied Communication
University of La Verne

Career

Social Media Manager

I’m a storyteller with a passion in social media, marketing & public relations. I give life to brands on social!

Career Roadmap

Roadmap
My work combines:
My work combines:
Technology
Writing
Communicating / Sharing Stories

Day to Day

I spend a lot of time staying up to date with trends on social and helping my clients plan for upcoming campaigns. We figure out what each month will look like, when we’ll post, when we’ll roll out special moments in campaigns, what audience we want to reach, etc. Working in social media isn’t as “on the fly” as you’d think, but at the same time, you never know when something unexpected on social can totally work for your client.

Skills & Qualities Beyond School

You definitely have to be innovative. Most other careers have a track or a path that you can follow, but working in social media, you’re constantly carving out that path because no one’s done this work before you. If you can take advantage of the unique aspect of this position, you’ll potentially be able to use your voice to help mold a whole new method of communication.

Advice for Getting Started

Here's the first step for high school students

You’re constantly going to be in competition with others and with yourself, and you’re constantly going to be asking yourself if you’re doing enough. Guess what? You are doing enough, and it’s all going to be okay. Don’t get caught up in worrying about your future; instead, take this time to discover who you are because you’re never going to be in high school again. Of course, I recommend you try your absolute best—the effort will take you somewhere completely different from where you are now.

Recommended Education

My career is related to what I studied. I'd recommend the path I took:

undergrad
Bachelor
Public Relations, Advertising, and Applied Communication

Hurdles

The Noise I Shed

From Society in General:

"Aside from being a first-generation college student navigating through affording college and learning the system, the real “noise” arrived after graduation – I was laid off my second official job after college."