
Brandon Boyd
Digital Marketing Lead
Advisor Websites
Advisor Websites
Digital Marketing Lead
I match financial advisors with potential clients.
Wake up, make a shake for breakfast, review digital advertising stats, create landing pages with relevant offers, communicate with clients, adjust keywords and digital ads, integrate new technology into client websites.
Here's the first step for professionals
Read 50 marketing and copywriting books. Ask marketing pros what their #1 favorite marketing or copywriting book is, write down the answers. Create a list. Read them all and take notes. Synthesize. Use what you've learned for 1-2 friends. Do it for free or low cost. Charge a lot. You'll need to learn how to do that. Make a few cold calls. You'll need to learn how to do that too.
"You're not exactly the Marine Corps type. Math isn't your strong suit. You're not a natural salesperson. You're shy. You're not strategic enough. You don't understand business."