Sales Managers


Salary Median (2020)


Projected Job Growth (2019-2029)

+3.5% (slower than the average)

Most Common Level of Education

Bachelor's degree


What Sales Managers Do

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Other Job Titles Sales Managers May Have

District Sales Manager, National Sales Manager, Regional Sales Manager, Sales and Marketing Vice President, Sales Director, Sales Manager, Sales Supervisor, Sales Vice President, Store Manager

How Leaders Describe a Typical Day at Work

Vice President, National Sales ,


I have three national account executives and a marketing manager that report to me. I also work with an operations manager. The six of us work closely together to manage the Aramark account for Coca-Cola, which has nine lines of business (i.e. higher education, dining, healthcare, sports and entertainment, etc.). I work on my own development plans and then work on development plans for my team. My main priority every day is to make sure my team has everything they need to succeed in the market.

Commercialization Project Manager ,

Taco Bell

For me there is never a typical day at the office. Some days are full of back to back meetings and conference calls with suppliers and cross functional team members. Other days I am looking at new product with Product Development and Quality Assurance from every 30 minutes of a new plant run. Some days I am traveling to our suppliers to see the production run and to record the learnings for our team as well as documentation for replicability.

Tasks & Responsibilities May Include

  • Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate or other subjects of sale.
  • Resolve customer complaints regarding sales and service.
  • Review operational records and reports to project sales and determine profitability.
  • Oversee regional and local sales managers and their staffs.
  • Determine price schedules and discount rates.

This page includes information from theO*NET 25.0 Databaseby the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under theCC BY 4.0license. O*NET® is a trademark of USDOL/ETA.