Public Relations Managers


Salary Median (2020)


Projected Job Growth (2019-2029)

+9.2% (as fast as the average)


What Public Relations Managers Do

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

Other Job Titles Public Relations Managers May Have

Communications Director, Communications Manager, Community Relations Director, Development Director, Public Affairs Director, Public Relations Director (PR Director), Public Relations Manager (PR Manager)

How Leaders Describe a Typical Day at Work

Director of Media Relations ,

Washington Wizards

No day is the same and I do a lot of different things. My main duty is serving as the primary contact for the local and national media regarding the team. I also prep/coach players and the Head Coach for media availability, I promote various aspects of the organization, I write press releases and game notes, and I coordinate interviews, press conferences, and other media events. I also do a lot of traveling and am constantly keeping an eye on the news and what is going on.

Project Associate ,

Greater Texas Foundation

My day depends on what projects need attention. I might spend the day reviewing recent news and reports, then finding ways to share the highlights through our website, social media, and briefs. Or, I might help my boss prepare for an event we're hosting by booking hotel rooms, writing up meeting agendas, and tracking RSVP's. Other days, I'm off at a conference or meeting with other people who work to support students. Every day is different, just like when I was a teacher.

Tasks & Responsibilities May Include

  • Assign, supervise, and review the activities of public relations staff.
  • Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
  • Design and edit promotional publications, such as brochures.
  • Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
  • Develop, implement, or maintain crisis communication plans.

This page includes information from theO*NET 26.1 Databaseby the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under theCC BY 4.0license. O*NET® is a trademark of USDOL/ETA.