Hamburgers didn’t become one of the world’s most popular foods just because they taste good -- although that didn’t hurt. Fast food got a big boost in 1954, when Ray Kroc franchised the McDonald brothers’ restaurants. He came up with the idea of using assembly lines to turn out cheap, identical burgers.
Operations management majors learn from success stories like Kroc’s. Their goal? To become experts on getting the best products and services to consumers as quickly and cheaply as possible.