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Erin Andrews Highlight


Erin Andrews

Erin Andrews

Founder & CEO

indi chocolate

Don’t let perfect get in the way of good. Sometimes you just have to start.

About Erin

  • My first career was in the corporate world, working as a senior manager at PricewaterhouseCoopers and doing SAP implementations in companies around the world.
  • I also spent seven years as an at-home parent—when my youngest entered kindergarten, I decided I wanted to get back into something that would engage my brain more.
  • I didn’t set out to be an entrepreneur, but a family trip to Belize sparked something I couldn’t ignore.
  • When my daughter asked where chocolate comes from, I followed that question all the way to starting my first chocolate company.
  • I started indi chocolate not with chocolate, but with cocoa butter lotion I made for my daughter’s sensitive skin.
  • Building my shop in Seattle’s Pike Place Market took years, but I never gave up.
  • I bootstrapped my way forward, buying used equipment, making mistakes, and growing with intention.
  • I created a community space where people connect over chocolate, storytelling, and shared values.