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Erin Andrews
Erin Andrews
00:46

Erin Andrews

indi chocolate

Seattle, WA USA

"Don’t let perfect get in the way of good. Sometimes you just have to start."

Career Roadmap

Erin's work combines: Food, Entrepreneurship, and Accomplishing Goals

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Day In The Life

Founder & CEO

I run a chocolate company where I source cacao, craft recipes, and host events that bring people together.

01:47

Day In The Life Of A Chocolatier And Business Owner

My Day to Day

I don’t have a typical day but some of my favorite days consist of being in the tropics with cacao farmers, or at our chocolate factory in Pike Place Market, teaching classes, meeting our customers, and making bean-to-bar chocolate.

Skills & Education

Advice for getting started

Chocolate makers generally have another career before they begin making chocolate. I'm very thankful that I took accounting classes and I earned my CPA during my pre-chocolate making career. Understanding business, especially accounting, is really important if you're thinking of starting your own business. It’s been very helpful and I encourage everyone to take a few accounting classes to understand the language of business.

Here's the path I took:

  • High School

  • Bachelor's Degree

    Economics, General

    University of California, Berkeley

  • Bachelor's Degree

    English Language and Literature, General

    University of California, Berkeley

Life & Career Milestones

I've taken a lot of twists and turns

  • 1.

    My first career was in the corporate world, working as a senior manager at PricewaterhouseCoopers and doing SAP implementations in companies around the world.

  • 2.

    I also spent seven years as an at-home parent—when my youngest entered kindergarten, I decided I wanted to get back into something that would engage my brain more.

  • 3.

    I didn’t set out to be an entrepreneur, but a family trip to Belize sparked something I couldn’t ignore.

  • 4.

    When my daughter asked where chocolate comes from, I followed that question all the way to starting my first chocolate company.

  • 5.

    I started indi chocolate not with chocolate, but with cocoa butter lotion I made for my daughter’s sensitive skin.

  • 6.

    Building my shop in Seattle’s Pike Place Market took years, but I never gave up.

  • 7.

    I bootstrapped my way forward, buying used equipment, making mistakes, and growing with intention.

  • 8.

    I created a community space where people connect over chocolate, storytelling, and shared values.