Guest

My name is Victor Maseus. I am the co-founder of New Foods where we have this huge mission to help the world cut out sugar, and end diabetes and metabolic disease. Come on in. So this is the oven where we almost burnt the kitchen down on day one. So we had cookies in here and we set the timer, and then the whole place starts freaking smoking. And people run in here and we're like, sorry rookies. &gt;&gt; And then we use to have a whole conveyor system here with cookie sheets to dry them. Because if not, it will take too long to make the cookies. And then we bake, we had my cousins, and my aunts were actually helping us scoop, helping us box stuff. And we spent a lot of time in this bad boy, yeah. My true dream is to show people what's possible. I became the first person in my family to graduate to show them it's possible. I started a business that became a million dollar business, guess what, it's possible. And what was really cool is my family, my cousins, to see them get inspired to wanna start their own stuff, my God. By you living your life at your full potential, you give other people permission to live their life at their full potential. 

Look at everything as an experiment. Whatever your goal is, think about the smallest version of that goal that you can test in the moment. For example, before I started Nui Foods, I paid to promote a generic image of a chocolate chip cookie alongside the caption "World's first keto cookie" and told myself if I got 15 orders from that post, I'll move forward. Within a few days, we had over 15 orders, so I knew I was safe to move forward.

My parents immigrated to the U.S. before I was born. Growing up, I was the only one in my family who could speak English. They placed a lot of expectations on me. For example, I was in kindergarten when I started acting as a translator for my family.

We couldn't afford the toys that everyone else had when I was growing up. I would mow lawns or go door-to-door selling candy to make money to buy my own toys, so I realized the power of making your own money early on.

As a kid, I had a form of OCD that would trigger a lot of fear and anxiety. I had to find ways to cope with that, including methods like meditation.

While driving to work in the morning, I always listen to an audiobook to further my learning. When I go in to work, I write down the things I'm grateful for and then all of my current anxieties and fears in a journal. I choose the top 1-3 most important tasks off my to-do list that will further my success and make sure they get done that day. I wait until I finish the first task before I spend time checking emails, communicating with others, or tackling meetings.

Co-founder & CEO

You don't need to go to college if you're going to be an entrepreneur.

Victor Macias

About Victor

Victor Macias

About Victor

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