
Victor Macias
Co-founder & CEO
Nui Foods
Santa Ana, CA USA
“We rise to the level of the questions that we ask or that are asked of us.”
Nui Foods
Santa Ana, CA USA
“We rise to the level of the questions that we ask or that are asked of us.”
Co-founder & CEO
I am the co-founder of a company with a mission to help the world end diabetes and metabolic disease.
While driving to work in the morning, I always listen to an audiobook to further my learning. When I go in to work, I write down the things I'm grateful for and then all of my current anxieties and fears in a journal. I choose the top 1-3 most important tasks off my to-do list that will further my success and make sure they get done that day. I wait until I finish the first task before I spend time checking emails, communicating with others, or tackling meetings.
Here's the first step for everyone
Look at everything as an experiment. Whatever your goal is, think about the smallest version of that goal that you can test in the moment. For example, before I started Nui Foods, I paid to promote a generic image of a chocolate chip cookie alongside the caption "World's first keto cookie" and told myself if I got 15 orders from that post, I'll move forward. Within a few days, we had over 15 orders, so I knew I was safe to move forward.
"You don't need to go to college if you're going to be an entrepreneur."
California State University, Fullerton students and alumni