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When I first started at the Kings, I got hired on as a senior director of game operations. So what game operations is, is when you're at the game at Staples Center, it's all the sponsor executions, the giveaways, the mascot, the ice crew, the videos, the opening video, the music. It's essentially everything you see that's not the actual hockey game. I oversee the digital media department, the video production department, game ops department, and marketing. My success has come from treating those that I work with well. You have to trust people, and you have to work well with other people. And that's a huge key to being successful in your career, whether it's sports or finance or sales or whatever it is. It's all personal communication and how you interact with people, and how you treat other people. But it's a small world, and just treating people the right way, and being kind and empathetic to what they have. Everyone has their issues going on, so just kinda, I mean, that's the way I kinda go with it. 

What I tell people all the time is, you’ve got to get in on the ground floor. You’re not going to have a personal life, you’re not going to be paid well, but you’re going to be in a position that thousands of other people wanted, so you have to put your head down and do the work. You’re not going to walk in and be named the president of your favorite team; you have to prove that you know this business and this world first.

In sports, you never know what you’re going to be walking into for the day, whether your star player gets injured, or you’re on an eight-game winning streak—it’s never consistent, and there’s a lot that’s out of our control. As I’ve moved up, my day-to-day job has become a bit of a talent management position: I’m overseeing the people who have to take care of all of these moving parts from game to game, and answer the questions when something goes wrong. 

VP of Marketing, Digital Media, and Production

There's no room for growth at this organization.

Danny Zollars

About Danny

Danny Zollars

About Danny

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