Danny Zollars

Danny Zollars

VP of Marketing, Digital Media, and Production


Los Angeles Kings

El Segundo, CA USA


You have to trust people—that’s a huge key to being successful. It’s all about personal communication, and how you interact with people, and how you treat people.

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By Roadtrip Nation

Danny Zollars

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InterviewThe Interview

Milestones

My road in life took a while to figure out.
I grew up an avid Chicago Bulls fan and I loved sports—I played everything from baseball to golf.
I went to ASU for my undergrad studies; while there, I worked at the local golf course.
During my junior year, I got a game operations internship with the Phoenix Coyotes hockey team.
I worked my way up from intern, to managing the interns, to a full-time job.
I worked for the Golden State Warriors for 4 years, then the Washington Wizards/Mystics for 5 years.
I wanted to move back to California, so I took this job with the LA Kings running game operations.
I’ve been here for 6 years and 2 Stanley Cup wins; it’s been an awesome experience.
Keep following my journey

Education

High School
Bachelor
Marketing/Marketing Management, General
Arizona State University

Career

VP of Marketing, Digital Media, and Production

I oversee the digital media department, from video production, to game operations, to marketing.

Career Roadmap

Roadmap
My work combines:
My work combines:
Film
Sports
Being Creative

Day to Day

In sports, you never know what you’re going to be walking into for the day, whether your star player gets injured, or you’re on an eight-game winning streak—it’s never consistent, and there’s a lot that’s out of our control. As I’ve moved up, my day-to-day job has become a bit of a talent management position: I’m overseeing the people who have to take care of all of these moving parts from game to game, and answer the questions when something goes wrong.

Skills & Qualities Beyond School

Treat the people you work with well, and take responsibility for your actions. I’ve been through several ownership changes in this industry, and the people who don’t make it through big transitions are the ones who gossip or pass blame. So if you make good personal connections, and you’re able to put your head down and work hard, you’ll succeed.

Advice for Getting Started

Here's the first step for everyone

What I tell people all the time is, you’ve got to get in on the ground floor. You’re not going to have a personal life, you’re not going to be paid well, but you’re going to be in a position that thousands of other people wanted, so you have to put your head down and do the work. You’re not going to walk in and be named the president of your favorite team; you have to prove that you know this business and this world first.

Recommended Education

My career is related to what I studied. I'd recommend the path I took:

undergrad
Bachelor
Marketing/Marketing Management, General

Hurdles

The Noise I Shed

From Peers:

"There's no room for growth at this organization."