My road in life has taken me all over.
Graduated from college! Now what?
Finding a "real job." Working lots of "meh" gigs. Basically confused.
First professional gig. "Ohhh. I really don't like this, at all." Shift gears.
Second professional gig. "Ooooh. I *really* like this gig, a lot."
Grad school. Really amazing experience. I'm on the right road now.
Full throttle. Lots of amazing opportunities.
Published a book! Secured patents! Published in academic research journals.
Keep following my journey


Sr. Director, Youth Strategy & Consumer Culture

I help brands better understand what makes kids tick.

Career Roadmap

My work combines:
My work combines:
Communicating / Sharing Stories

Day to Day

I start the day digging into the latest kid culture buzz, trends, and industry news. Then usually meetings, email triage and brainstorming.

Advice for Getting Started

Here's the first step for college students

I think internships are a terrific way to get a foot in the door. Be willing to listen. Don't be afraid to ask questions. If you love something, be prepared for a lot of "no" before you hear "yes."

Recommended Education

My career is not related to what I studied. I'd recommend this path instead:


The Noise I Shed

From Society in General:

"Liberal arts are a waste of a degree."