
Derek E. Baird
Sr. Director, Youth Strategy & Consumer Culture
“Trust yourself. Listen to the advice of others, but ultimately, you do what makes sense to you. Follow your own road.”
“Trust yourself. Listen to the advice of others, but ultimately, you do what makes sense to you. Follow your own road.”
Sr. Director, Youth Strategy & Consumer Culture
I help brands better understand what makes kids tick.
I start the day digging into the latest kid culture buzz, trends, and industry news. Then usually meetings, email triage and brainstorming.
Here's the first step for college students
I think internships are a terrific way to get a foot in the door. Be willing to listen. Don't be afraid to ask questions. If you love something, be prepared for a lot of "no" before you hear "yes."
"Liberal arts are a waste of a degree."