Sr. Manager, Customer Marketing
I lead a team that influences product adoption and expand existing licenses, aiming to delight customers every day.
Day to Day
Meeting with stakeholders in the department I support, creating campaigns with my fellow marketers to drive additional leads and expand accounts, evaluating performance on existing programs like onboarding + user education and engagement, coaching my direct reports, preparing presentations, answering questions from the customer success team, developing strategy for new programs and listening for ways to streamline workflow for my colleagues.
Advice for Getting Started
Here's the first step for college students
Talk to others who are pursuing what you envision yourself doing! People are always eager to share with you their perspective and their experience - we've all been there, and we're still figuring it out too! Never stop asking questions, no matter where you are on that path.
My career is related to what I studied. I'd recommend the path I took:
International Studies, Management