JoAnne Baldwin

JoAnne Baldwin

Sr. Manager, Customer Marketing


Seattle, WA USA

Keep your eyes open to what new opportunities are out there and be yourself—it often results in an outcome where you get to show up with your gifts and talents and genuine commitment to the cause.


My road in life took a while to figure out.
Did not get into multiple colleges—thought I would have options—had to brainstorm what other options post-high school might look like. Learned not to find my worth in external accomplishments.
Met amazing friends who stuck with me through thick and thin while growing up and studying abroad. Learned the importance of developing a strong support network and sharing the ups and downs of life.
Leaned into skills and interests and began leading small groups as a Spiritual Life Advisor, endured a difficult academic and social year, found that a commitment to a larger goal is crucial.
Diverted my intended career path to follow a desire to serve in college ministry, going for the first time down a path that my parents were not completely jazzed about, and moved to a new city.
Devoted myself to a role that was much more qualitatively evaluated than quantitatively, found I needed motivation that was measurable, and realized I could pursue mentoring and coaching vocationally.
Returned to the pursuit of seeking out a career in active travel, found an opportunity in the same city by simply being curious and organically making connections and having coffee with professionals.
After 3 years in a very supportive and invigorating company, realized that I loved telling a story, wanted to rally others to take action, and decided to pursue marketing. Also felt a pull back home.
Searched for a job in the NW for 9 months. Felt completely confident the right thing would come up, did some needed soul searching, stayed very connected with my support crew, established resilience.
Keep following my journey


High School
Gonzaga Preparatory School
International Studies, Management
Pepperdine University


Sr. Manager, Customer Marketing

I lead a team that influences product adoption and expand existing licenses, aiming to delight customers every day.

Career Roadmap

My work combines:
My work combines:
Problem Solving

Day to Day

Meeting with stakeholders in the department I support, creating campaigns with my fellow marketers to drive additional leads and expand accounts, evaluating performance on existing programs like onboarding + user education and engagement, coaching my direct reports, preparing presentations, answering questions from the customer success team, developing strategy for new programs and listening for ways to streamline workflow for my colleagues.

Advice for Getting Started

Here's the first step for college students

Talk to others who are pursuing what you envision yourself doing! People are always eager to share with you their perspective and their experience - we've all been there, and we're still figuring it out too! Never stop asking questions, no matter where you are on that path.

Recommended Education

My career is related to what I studied. I'd recommend the path I took:

International Studies, Management


The Noise I Shed

From Parents:

"Don't do an internship right out of school—you'll fall behind in building experience and credibility for what's next. "