Ron Ticho
Coordinated Health
Allentown, PA USA
"The day starts very early in the morning and can go late at night, but I love what I do and I'm passionate about it because we’re taking care of people. That’s very important to me."
Career Roadmap
Ron's work combines: Business, Writing, and Communicating / Sharing Stories
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Day In The Life
Skills &
Education
Here's the path I took:
High School
Bachelor's Degree
Public Finance
Lehigh University
Bachelor's Degree
Journalism
Lehigh University
Graduate Degree
International Marketing
Lehigh University
Here's the path I recommend for someone who wants to be a Vice President of Corporate Strategy and External Affairs:
Bachelor's Degree: Public Finance
Bachelor's Degree: Journalism
Graduate Degree: International Marketing
Learn more about different paths to this career
Life & Career Milestones
My path in life has been direct
1.
As a kid, my dad owned his own business. So he always pushed me to be an entrepreneur.
2.
Attended Lehigh University for both my undergrad and graduate degrees. I ended up working for the University at a young age.
3.
I worked in marketing for Lehigh’s athletic department for a few years.
4.
Eventually, I ended up working for the university’s leadership, directly under the Vice President.
5.
I continued to work in communication and marketing, and I always cared about helping people.
6.
Over time, those interests led me to working for health causes.
7.
While my dad always wanted me to start my own business, I learned I work better within a large, structured system.
8.
I've been working in a strategic marketing and communications role in healthcare for the past 15 years and find my work extremely rewarding.
Defining Moments
How I responded to discouragement
THE NOISE
Messages from Parents:
You need to take more risks and start your own business.
How I responded:
I like working in teams and working for a greater cause, but I'm less of a risk-taker. For most of my life, my dad has really pushed me to start my own business. I tried that for a bit, but it was very unsettling. So, I got myself back into a large organization where I felt more comfortable to be challenged without the risk of running your own business. I know quite well that the best place for me to be in is a large corporate environment where I can add a lot of value.
Experiences and challenges that shaped me
For most of my life, my dad has really pushed me to start my own business. Later on in his career, he launched his own business and it was very successful, and regrets having not done it sooner. He wanted me to do the same.
Early in my career, I moved really quickly in my first organization - higher education. At a relatively young age, I was already reporting to the president of a university, and there was little room for me to grow. I was at a real crossroads.