
Wende Zomnir
Founding Partner and CEO
Urban Decay
Newport Beach, CA USA
“There's always going to be noise. If you cultivate your tenacity and resourcefulness, then it doesn't matter what people will say. You will be unstoppable.”
Urban Decay
Newport Beach, CA USA
“There's always going to be noise. If you cultivate your tenacity and resourcefulness, then it doesn't matter what people will say. You will be unstoppable.”
Founding Partner and CEO
I foster teamwork and creativity within my company, and act as the outward face and voice of the brand.
My day isn't very task oriented unless I’m shooting a video or doing a PR event, and then its highly structured. What I love is that my job is so different all the time. In the beginning I was basically laying out boxes, figuring out UPC codes and focusing on every little minute detail, and now it’s much more big picture. It’s a lot of creative collaboration with different teams and making sure I’m there for my employees when they need support or need to bounce ideas off someone.
Here's the first step for everyone
Getting a business off the ground is going to require more work and innovative problem-solving than you think, so buckle down. Practice saying no to things. A lot of people feel obligated to do certain tasks or feel backed into a corner, so learn how to evaluate what’s really necessary and find balance.
"You don’t have what it takes to break into the beauty industry, there's no place for you."