Tieja MacLaughlin

Tieja MacLaughlin

Founder & CEO


There is an opportunity that comes with every problem, you just need to figure out what it is.


My road in life has taken me all over.
Odds & ends jobs to make money (but I learned something valuable at each of those jobs)
Acceptance to university (worked 5 jobs and took out loans to make ends meet)
Volunteered at the student newspaper and other local sports organizations
First published article and paying gig I was passionate about
Worked for Hockey Canada, Rogers Sportsnet, Ottawa Senators
PR Crisis (resulting in unemployment, financial loss, reputation damage)
Odds & ends jobs (back to the drawing board, rebuild phase)
Started my business (& doubled clientele/revenue annually <5 yrs)
Keep following my journey


High School
Arts (English) & Business Administration
Wilfrid Laurier University


Founder & CEO

I help brands proactively manage their digital footprint and mitigate crisis

Career Roadmap

My work combines:
My work combines:
Being Creative

Day to Day

Communication (emails, calls, meetings, writing briefs, etc for clients and employees), monitoring the media/web, developing creative strategies and content, research/analysis, overseeing project fulfillment, growth/business development.

Skills & Qualities Beyond School

Grit, Creative Thinking & Problem Solving.

Advice for Getting Started

Here's the first step for everyone

Just dive in and start doing it. You'll figure out the problems along the way.

Recommended Education

My career is not related to what I studied. I'd recommend this path instead:

Not a necessity (optional, if you have the means)


The Noise I Shed

From Parents:

"You should be responsible and get a stable 9-5 job."

Challenges I Overcame

PR Crisis