Robert Fogarty

Robert Fogarty

Regional Sales Manager


Wine Warehouse

Milestones

My road in life took a while to figure out.
Moving from Sydney to San Diego after High School
Paying my way through College
Working in Restaurants and Nightclubs while pursuing degree
Figuring out that working for an insurance company after college was not what I enjoyed doing
I always enjoyed working in the restaurant industry. Was able to get into a management training program
Worked for several chain restaurants before moving into a career in a fine dining environment
After 20 years of managing restaurants I was looking for my next chapter
While still in the restaurant business I enrolled in UCLA's Extension Vintage Program and completed the Certificate Program.
Keep following my journey

Education

High School
Waverley College - Sydney, Australia
Bachelor
Economics, General
San Diego State University
Certification/License
Vintage Certificate
UCLA Extension/Vintage

Career

Regional Sales Manager

I manage a team of 9 sales reps selling wine, beer, spirits to restaurants, hotels and country clubs

Career Roadmap

Roadmap
My work combines:
My work combines:
Entrepreneurship
Food
Helping People

Day to Day

Well, I started as a Rep for the company. It involves preparing in the morning to visit customers. Most of the customers are in after 11 a.m. Then setting out to meet with restaurant owners or buyers. In short, we try to get to understand the restaurant operators needs and fill the needs with the products that we offer. We place orders for the customers while out in the field. We help the customers by following through on their orders and their credit status while building friendships.

Skills & Qualities Beyond School

I think that you need to understand who you are selling to. I had a lengthy restaurant background, having to make decisions on what products to bring in. Because we deal with restaurant people; understanding what the buyer goes through on a daily basis helps. You need to be a good listener.

Advice for Getting Started

Here's the first step for everyone

I think it helps to have worked in a restaurant or retail store. You need to understand who you are going to sell to. People think that being in the wine business is glamorous. There are perks, for sure. But in the end it is very competitive and the person who can create the best relationship with the buyer will come out on top.

Recommended Education

My career is related to what I studied. I'd recommend the path I took:

undergrad
Bachelor
Economics, General
certification
Certification/License
Vintage Certificate

Hurdles

The Noise I Shed

From Friends:

"I probably had more self doubt. I actually had a friend who helped me with my path."