Liz Edlich

Liz Edlich

Co-founder & CEO

Radical Skincare

Norfolk, VA USA

One of the greatest ways to achieve happiness is to give. The more you give, the more you’ll get. That’s how you create a legacy and live a life well loved.


By Roadtrip Nation

Liz Edlich


My road in life has taken me all over.
I grew up on a farm in Charlottesville, Virginia—my father was a famous surgeon and burn specialist who taught me a lot about skin rejuvenation and wound repair.
I attended Old Dominion University (ODU) where I received my degree in counseling psychology; worked multiple jobs in order to pay my way through.
My first job out of college was with the American Heart Association—around this time, my father was diagnosed with multiple sclerosis, which led to my family suffering some financial difficulties.
In order to help my family through this, I studied to become a stockbroker and discovered that I loved helping people achieve financial security.
I got tired of the weather in Virginia, so I moved to Los Angeles and worked as a broker and venture capitalist investing in businesses.
I found out one of the founders of a diet company I had invested in was embezzling money, so in order to protect my investment, I bought out the company and decided to run it myself.
Recruited my sister to help run the company with me—we later started another company, Radical Skincare, where we formulate powerful anti-aging products for all skin types.
My sister and I have also written a book, Get Radical: Secrets to Creating a Life You Love, and are in the process of launching a new company that’s like the Uber or Airbnb of skincare.
Keep following my journey


Co-founder & CEO

I make a difference in people's lives by developing products to radically change skincare routines.

Career Roadmap

My work combines:
My work combines:
Helping People

Day to Day

I work from home because I feel that you should be comfortable where you work. I wake up and meditate then go to the gym for an hour where I listen to personal development podcasts or lectures. Then I spend my morning making calls getting in touch with our international partners. I spend my afternoons working on my book or my blog, mentoring, researching, planning events, etc.

Advice for Getting Started

Here's the first step for college students

Find people that you can learn from and that will help you stay on your path.

Recommended Education

My career is not related to what I studied. I'd recommend this path instead:


The Noise I Shed

From Myself:

"You can't achieve that. You don't have the money or the time. You're just crazy."

Challenges I Overcame

Family Illness