Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.

Enterprising

Second Interest High-Point

Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.

Conventional

First Interest High-Point

Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.

Artistic

Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.

Social

Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.

Investigative

Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.

Realistic

Third Interest High-Point

Job Zone Four: Considerable Preparation Needed

Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

Develop pricing strategies, balancing firm objectives and customer satisfaction.

Compile lists describing product or service offerings.

Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

Consult with product development personnel on product specifications, such as design, color, or packaging.

Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.

Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

Initiate market research studies, or analyze their findings.

Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.

Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.

Conduct economic or commercial surveys to identify potential markets for products or services.

Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.

Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.

Select products or accessories to be displayed at trade or special production shows.

Develop business cases for environmental marketing strategies.

Integrate environmental information into product or company marketing strategies, policies, or activities.

Desktop computers

Laser facsimile machines

Notebook computers

Personal computers

Personal digital assistants PDA

Photocopiers

Scanners

Tablet computers

Adobe Systems Adobe Acrobat

Adobe Systems Adobe ActionScript

Adobe Systems Adobe AfterEffects

Adobe Systems Adobe Creative Cloud

Adobe Systems Adobe Dreamweaver

Adobe Systems Adobe Fireworks

Adobe Systems Adobe Flash

Adobe Systems Adobe Illustrator

Adobe Systems Adobe InDesign

Adobe Systems Adobe Photoshop

Adobe Systems Adobe Reader

AdSense Tracker

AEC Software FastTrack

Apache Cassandra

Apache Hadoop

Apache Hive

Apache Pig

Apache Solr

Apple Final Cut Pro

Apple macOS

Armand Morin MultiTrack Generator

Atlassian JIRA

AWS Redshift

Blackbaud The Raiser's Edge

Cascading Style Sheets CSS

Citrix

ClearEDGE

Confluence

Constant Contact

Data entry software

Database reporting software

Databox

Delphi Technology

Drupal

Dynamic hypertext markup language DHTML

Elasticsearch

Extensible HyperText Markup Language XHTML

Extensible markup language XML

Facebook

FileMaker Pro

Fund accounting software

Google AdWords

Google Analytics

Hypertext markup language HTML

IBM Cognos Impromptu

IBM Domino

IBM InfoSphere DataStage

IBM Notes

IBM Power Systems software

IBM SPSS Statistics

Intuit QuickBooks

JavaScript

LAMP Stack

LexisNexis

LinkedIn

Lyris HQ Web-Analytics Solution

Marketo Marketing Automation

MarketSharp

McAfee

Microsoft Access

Microsoft Dynamics

Microsoft Excel

Microsoft Office

Microsoft Outlook

Microsoft PowerPoint

Microsoft Project

Microsoft Publisher

Microsoft SharePoint

Microsoft Visio

Microsoft Visual Basic

Microsoft Word

MicroStrategy

Minitab

MySQL

Nedstat Sitestat

NetSuite ERP

NoSQL

Online advertising reporting software

Oracle Beehive

Oracle Business Intelligence Enterprise Edition

Oracle E-Business Suite Financials

Oracle Eloqua

Oracle Fusion Applications

Oracle JavaServer Pages JSP

Oracle PeopleSoft

Oracle PeopleSoft Financials

Oracle PL/SQL

Oracle Siebel Server Sync

PHP: Hypertext Preprocessor

QAD Marketing Automation

Qlik Tech QlikView

I keep a detailed project list pulled up on one computer screen. Each morning I review my list and deadlines. I work from top priority down but an email or phone call can divert my plans for the day. I spend a lot of time at the computer writing, researching and communicating. However, when it comes to looking for new ideas and approaches, I find it's best to talk face-to-face or by phone.

Corporate Communications & Marketing Manager

You'll have to leave Evansville if you want to get a really good job.

Marti Thornbury

Corporate Communications & Marketing Manager

Education

Career

Career Roadmap

My work combines:

My work combines:

Writing

Design

Being Creative

Day to Day

Recommended Education

Hurdles

The Noise I Shed

From Friends:

Marti Thornbury

Corporate Communications & Marketing Manager

Education

Career

Career Roadmap

My work combines:

My work combines:

Writing

Design

Being Creative

Day to Day

Recommended Education

My career is related to what I studied. I'd recommend the path I took:

Hurdles

The Noise I Shed

From Friends:

Related Leaders