Market Research Analysts and Marketing Specialists

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.

Investigative

Third Interest High-Point

Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.

Enterprising

Second Interest High-Point

Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.

Conventional

First Interest High-Point

Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.

Artistic

Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.

Realistic

Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.

Social

Job Zone Four: Considerable Preparation Needed

Business and Financial Operations Occupations

Business Operations Specialists

Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

Prepare reports of findings, illustrating data graphically and translating complex findings into written text.

Measure and assess customer and employee satisfaction.

Forecast and track marketing and sales trends, analyzing collected data.

Seek and provide information to help companies determine their position in the marketplace.

Measure the effectiveness of marketing, advertising, and communications programs and strategies.

Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.

Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.

Monitor industry statistics and follow trends in trade literature.

Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

Develop and implement procedures for identifying advertising needs.

Desktop computers

Notebook computers

Personal computers

Personal digital assistants PDA

Scanners

Tablet computers

37Signals Basecamp

AcaStat Software

Adaptive conjoint analysis ACA software

Adobe Systems Adobe Acrobat

Adobe Systems Adobe ActionScript

Adobe Systems Adobe AfterEffects

Adobe Systems Adobe Creative Cloud

Adobe Systems Adobe Dreamweaver

Adobe Systems Adobe Fireworks

Adobe Systems Adobe Flash

Adobe Systems Adobe Flash Player

Adobe Systems Adobe Illustrator

Adobe Systems Adobe InDesign

Adobe Systems Adobe Photoshop

Adxstudio, for Microsoft

AndersonBell Abstat

Apache Hadoop

Apache Hive

Apple Final Cut Pro

Apple macOS

Aprimo Marketing

Blackbaud The Raiser's Edge

Cascading Style Sheets CSS

ClassApps SelectSurveyASP

Cytel LogXact

Cytel Software XLMiner

Data analysis software

Data entry software

Delphi Technology

Digivey software (expert system feature)

Digivey software (point of sale feature)

Drupal

Dynamic hypertext markup language DHTML

ESRI ArcGIS software

Extensible HyperText Markup Language XHTML

Facebook

Factiva

FedBizOps

FileMaker Pro

Financial planning software

Galilee Enterprise TargetPro

Geographic information system GIS marketing software

GLOBE Claritas

GMI NET-MR

Google AdWords

Google Analytics

Hypertext markup language HTML

IBM Cognos Impromptu

IBM IMS

IBM Intelligent Miner

IBM SPSS Statistics

Insightful Corporation Confirmit

Insightful S-PLUS

Intellimed

JavaScript

LexisNexis

LinkedIn

LogiXML Ad-HOC

Map Maker

Marketo Marketing Automation

Medstat/INFORUM

Microsoft Access

Microsoft Dynamics

Microsoft Excel

Microsoft Office

Microsoft Outlook

Microsoft PowerPoint

Microsoft Project

Microsoft Publisher

Microsoft SharePoint

Microsoft Visio

Microsoft Visual Basic

Microsoft Word

MicroStrategy

Minitab

Mintel Reports

MySQL

NCR Teradata Warehouse Miner

Neoforma Healthcare Products Information Services HPIS Market Intelligence

NetSuite ERP

Oracle Business Intelligence Enterprise Edition

Oracle Darwin

Oracle Eloqua

Oracle Hyperion

Oracle PeopleSoft

Palisade StatTools

Perseus SurveySolutions

PHP: Hypertext Preprocessor

Presentation software

Provalis Research Simstat

Qlik Tech QlikView

Sage ACT!

Salesforce software

Family member resented me. I chose to embrace my gift and live my life for me not them.

Accomplishing goals with a positive attitude and great communication.

Marketing coordinator

Katie Johnson

Marketing coordinator

Milestones

Education

Career

Career Roadmap

My work combines:

My work combines:

Music

Radio

Being Creative

Day to Day

Skills & Qualities Beyond School

Advice for Getting Started

Recommended Education

My career is related to what I studied. I'd recommend the path I took:

Hurdles

The Noise I Shed

Challenges I Overcame

First-Generation College Student