Tracy Scott

Tracy Scott

Director, Strategic Marketing Communications


Arizona State University Alumni Association

Milestones

My road in life took a while to figure out.
Selected a major I enjoyed and in which I had some skill.
Sought out lots of opportunities to put journalism into practice.
Worked at the school newspaper and worked at internships.
Found mentors.
Took courses that would put me into a position to land my first job.
Keep following my journey

Education

High School
Bachelor
Journalism
Arizona State University

Career

Director, Strategic Marketing Communications

Oversee the marketing communications for our organization including social media and website.

Career Roadmap

Roadmap
My work combines:
My work combines:
Education
Non-Profit Organizations
Communicating / Sharing Stories

Day to Day

A typical day includes collaboration with my colleagues, meetings and research activities. It's a great day when all our hard work and planning comes to fruition and we create a memorable experience for our alums.

Skills & Qualities Beyond School

Good writing skills are a must along with the ability to work with others. Also, you need to have a vision and strategy for your part in the organization and then work to get there. All while constantly making adjustments and improvements.

Advice for Getting Started

Here's the first step for college students

It's important to have writing and communication skills as a good foundation. While you're in college obtain experience in the profession whether it's through an internship, a part-time job, or as a volunteer with a student organization. You can leave college with work experience so you can step into that first professional job with confidence.

Recommended Education

My career is related to what I studied. I'd recommend the path I took:

undergrad
Bachelor
Journalism

Hurdles

The Noise I Shed

From Myself:

"For the most part, my family and friends were supportive of my career path. During college, made many friends who would be entering the same profession and it was great to be on the journey together."

Challenges I Overcame

Financial