Michelle Estabrook
Senior Vice President of Ad Operations
4INFO
4INFO
Senior Vice President of Ad Operations
My team is responsible for recognizing all of the company's incoming forms of revenue.
I'm very lucky in that I spend a lot of time with different groups within the organization; for example, I'll spend a good chunk of my time with products and engineering, going over what's being built currently and what we'll be building next, making sure that our products are meeting market expectations. I also spend time with our sales team helping with RFPs and pre-sales preparation to make sure we're ready to please clients and potential partners.
Here's the first step for college students
During college, do internships and start to get a feel for the business from the inside out. Get your hands dirty and figure out what makes the wheels turn at a business. You need that real-world experience to figure out what the industry is all about.
"You're too timid."