Michelle Estabrook

Michelle Estabrook

Senior Vice President of Ad Operations


4INFO

Milestones

Milestones

My road in life took a while to figure out.
I was very shy as a child, but my parents moved around a lot, which forced me out of my shell.
I studied abroad in Spain while I was in college, and I got to travel and see different cultures.
Both of those experiences made me very open and able to work with all kinds of people.
I originally went to work for Yahoo (one of the "big guys").
I decided to make the jump into the startup world, which was a huge risk.
I think that taking that leap of faith paid off in the long run, and it got me to where I am today.
Keep following my journey
Education

Education

highschool
High School
undergrad
Bachelor
Business Administration, with a concentration in Marketing
University of New Hampshire-Main Campus
Career

Career

Senior Vice President of Ad Operations

My team is responsible for recognizing all of the company's incoming forms of revenue.

Career Roadmap

Roadmap
My work combines:
My work combines:
Business
Business
Entrepreneurship
Entrepreneurship
Problem Solving
Problem Solving

Day to Day

I'm very lucky in that I spend a lot of time with different groups within the organization; for example, I'll spend a good chunk of my time with products and engineering, going over what's being built currently and what we'll be building next, making sure that our products are meeting market expectations. I also spend time with our sales team helping with RFPs and pre-sales preparation to make sure we're ready to please clients and potential partners.

Skills & Qualities Beyond School

You need a high degree of emotional intelligence; you need to be able to read and understand people, and be able to understand what's working and what's not working. You also need to be a problem-solver; you need to think out of the box and be able to look at a situation and evaluate what the next best move would be. These are all skills that you'll learn from doing and trying, rather than from textbooks.

Advice for Getting Started

Here's the first step for college students

During college, do internships and start to get a feel for the business from the inside out. Get your hands dirty and figure out what makes the wheels turn at a business. You need that real-world experience to figure out what the industry is all about.

Recommended Education

My career is related to what I studied. I'd recommend the path I took:

undergrad
Bachelor
Business Administration, with a concentration in Marketing
Hurdles

Hurdles

The Noise I Shed

From Teachers:

"You're too timid."