Public Relations and Fundraising Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.

Enterprising

Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.

Artistic

First Interest High-Point

Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.

Social

Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.

Conventional

Second Interest High-Point

Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.

Realistic

Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.

Investigative

Third Interest High-Point

Job Zone Four: Considerable Preparation Needed

Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.

Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.

Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.

Draft speeches for company executives and arrange interviews and other forms of contact for them.

Assign, supervise, and review the activities of public relations staff.

Evaluate advertising and promotion programs for compatibility with public relations efforts.

Confer with labor relations managers to develop internal communications that keep employees informed of company activities.

Direct activities of external agencies, establishments, and departments that develop and implement communication strategies and information programs.

Formulate policies and procedures related to public information programs, working with public relations executives.

Respond to requests for information about employers' activities or status.

Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.

Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.

Produce films and other video products, regulate their distribution, and operate film library.

Observe and report on social, economic, and political trends that might affect employers.

Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.

Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.

Design and edit promotional publications, such as brochures.

Develop, implement, and maintain crisis communication plans.

Computer scanners

Desktop computers

Laptop computers

Multi-line telephone systems

Personal computers

Photocopying equipment

Adobe Systems Adobe Acrobat

Adobe Systems Adobe AfterEffects

Adobe Systems Adobe Creative Cloud

Adobe Systems Adobe Distiller

Adobe Systems Adobe Dreamweaver

Adobe Systems Adobe Fireworks

Adobe Systems Adobe Flash

Adobe Systems Adobe Flash Player

Adobe Systems Adobe Illustrator

Adobe Systems Adobe InDesign

Adobe Systems Adobe PageMaker

Adobe Systems Adobe Photoshop

Apple Final Cut Pro

Apple iDVD

Apple iMovie

Blackbaud eTapestry

Blackbaud The Raiser's Edge

Corel WordPerfect Office Suite

Data entry software

Drupal

Facebook

FileMaker Pro

Fund accounting software

Google AdWords

Google Analytics

Google Gmail

Human resource management software HRMS

Hypertext markup language HTML

IBM Notes

Instagram PeopleMap

LinkedIn

Marketo Marketing Automation

Microsoft Access

Microsoft Dynamics

Microsoft Excel

Microsoft Office

Microsoft PowerPoint

Microsoft Project

Microsoft Publisher

Microsoft SharePoint

Microsoft Word

MicroStrategy

Novell GroupWise

Oracle Eloqua

Oracle PeopleSoft Financials

Oracle Siebel Server Sync

QuarkXPress

Salesforce software

Slack

Web browser software

YouTube

zkipster

Keep your options open and don't be afraid to take a chance on an opportunity, you never know where it will lead you.

A great day for me is knowing I made a difference.

Vicki Ellis-Olson

Senior Community Relations Manager

Education

Career

Career Roadmap

My work combines:

My work combines:

Business

Non-Profit Organizations

Helping People

Day to Day

Advice for Getting Started

Recommended Education

Vicki Ellis-Olson

Senior Community Relations Manager

Education

Career

Career Roadmap

My work combines:

My work combines:

Business

Non-Profit Organizations

Helping People

Day to Day

Advice for Getting Started

Recommended Education

My career is related to what I studied. I'd recommend the path I took:

Related Leaders