
Chuck Moxley
Chief Marketing Officer
4INFO
4INFO
Chief Marketing Officer
I oversee marketing strategy for an ad-tech platform that targets and measures mobile ad campaigns.
On a great day, it would not be unusual for me to conduct a webinar for 400 people in the industry on topics like "how location is used in mobile ad technology" or "the top five myths about mobile ads." Over lunch, I'd be doing internal training for our sales team, teaching them about new products and features, and discussing how to keep our story crisp and consistent when they're making sales. Afternoon, my team and I work on new materials to position the company and bring clarity to our story.
Here's the first step for professionals
Be willing to pay your dues and get the experience. Don't take a job just to have a job if it's not going to help you reach your goal; give up your ego and take the entry-level job in the field you want to work in. Younger people want to step right into a great job straight out of college, but everyone has to put in some grunt work. Don't dismiss any of your early experience as "irrelevant," either. If you're paying attention to what you're doing, you'll be a better employee down the line.
"Your ideas are too big. They'll never work."