Brookley Wofford

Brookley Wofford

Owner & Creative Director / Miss Minnesota, US 2015


Brand Styling by Brookley

Milestones

Milestones

My road in life has taken me all over.
Moved from the South (where I was raised and went to school) to Minneapolis for a job.
After 3 years at that job, a huge round of layoffs forced me to re-evaluate my career path.
After interviewing around and talking to a few potential clients, I decided to start my own company.
Having a sense of peace about my new career path fueled me to compete in Miss Minnesota US and win.
I was able to talk about my platform on a national stage and became a CHADD Champion.
Now I feel aligned - focusing on my business, giving back to the community and loving life.
Keep following my journey
Education

Education

highschool
High School
New Hope High School
undergrad
Bachelor
Marketing/Marketing Management, General
University of Mississippi
Career

Career

Owner & Creative Director / Miss Minnesota, US 2015

I communicate the unique story behind lifestyle brands using social media, PR and content marketing.

Career Roadmap

Roadmap
My work combines:
My work combines:
Entrepreneurship
Entrepreneurship
Writing
Writing
Communicating / Sharing Stories
Communicating / Sharing Stories

Day to Day

At any given moment you will find me managing social media monetization strategies for clients, creating content for their site including blog posts and videos, directing photo shoots to be used for advertisements, writing press releases, talking to media outlets to keep my clients' names in the public eye at all times, making sure SEO strategies are intact and clients are attracting the right customers with the right story at all times - all from my home office, an art gallery or Starbucks!

Skills & Qualities Beyond School

My degree is in integrated marketing communications, so I was able to dabble in just about every area of what I do now. I took classes in everything from graphic design, marketing and broadcast journalism. After obtaining a four-year degree, you can seek out internet marketing, social media and SEO certifications which will set you apart in the workplace. Attending conferences and webinars have been an essential component to keeping me on top of my game.

Advice for Getting Started

Here's the first step for high school students

I would recommend reaching out to community mentors and getting as many internships as you can, as early as you can. My internships at places like ESPNU and full-service marketing agencies are what let me gain an inside scoop on different careers and ultimately helped me decide what I wanted to do. You should start by reaching out to people in various fields that interest you while you're still in high school, because it's never too early to start doing a bit of career exploration.

Recommended Education

My career is related to what I studied. I'd recommend the path I took:

undergrad
Bachelor
Marketing/Marketing Management, General
Hurdles

Hurdles

The Noise I Shed

From Society in General:

"Since age 7, I have faced the "ADHD stigma." When I moved across country to pursue a career, when I entered Miss MN with a Southern accent, when I began my company.. people underestimated the positive powers behind having ADHD and how they drive you."

Challenges I Overcame

Financial
Learning Issues
First-Generation College Student