I edit academic blog posts, reformat them for narration, then design the layout.
I meet with my writers, hopefully, they are in a good and malleable mood. We go over how to make their fancy academic-speak into something more digestible for a general audience. Afterward, I meet with the documentary team and we discuss what needs to be done to turn those bite-sized academic blog posts into an interesting mini-documentary (30 sec- 4 minutes). Then I write the narration script. When that's done I lay out the post into a beautiful design to post online.
Besides the obvious design, writing and grammar skills, I have to have good instincts as to what people want to read and how they want it delivered. I have to walk the fine line of making sure we simplify without "dumbing it down." Readers always know when you're talking down to them. I also have to know what to share in the mini-documentaries so that the message is fully formed without giving away everything.
Here's the first step for college students
Listen to your instincts. Don't waste your time and money on the degree that will make you the most money. Most people don't work in their original field of study. I think that's the case because most people are worried about money and image, but if it's not really the kind of work you want to do, you'll just end up changing down the line anyway.
"You shouldn't try to go into filmmaking, there isn't a place for you there."