
Joshua Duffy
Senior Brand Manager
University of Phoenix
University of Phoenix
Senior Brand Manager
Strategist and Brand Ambassador for the Career Services and Alumni Association departments.
Leading and directing marketing projects with the intention to drive them forward each and every day. Researching and developing "outside the box" creative strategies that will move the needle. The end goal is to find ways to better serve our students and alumni. Toss in some design work, copywriting, project mgmt, meetings, and lots and LOTS of email... and you have a day in the life of a Sr. Brand Manager. Ultimately, seeing our students and alumni succeed is what motivates me every day.
Here's the first step for college students
Informational interviewing. Try to learn as much as you can about the role you are going after before you ever step foot in a classroom or enroll in a degree program. Knowing as much as you can about the job, and ideally doing the job (usually free of charge), before you start your pursuit will help ensure that you are aligning your career goals with your life-long passion.
"You don't have enough experience. You won't make much money at that."