Erin Brown
Marketing Director
Protective Life
Milestones
My road in life took a while to figure out.
Left my hometown in Nebraska for a new experience in Ohio.
Majored in journalism because I loved to read the news.
Decided journalism wasn't for me. Got a marketing assistant job at a financial firm.
Worked and lived on my own for three years and got married.
Took a marketing job at an insurance company and grew an interest in strategic product promotions.
Swapped financial services for the higher ed industry, and became a dedicated product marketing guru.
Landed back in financial services to direct advertising and promotion strategies!
Keep following my journey
Education
High School
Career
Marketing Director
I strategize, communicate, market, and promote for a living.
Career Roadmap
My work combines:
My work combines:
Numbers
Writing
Being Creative
Day to Day
It's too hard to describe a typical day, because in marketing it's always different. I may be performing the same functions, but the project or initiative is always changing. I spend a lot of time writing strategic, multi-channel communication plans, overseeing project contributors, and executing on the deliverables. I brainstorm a lot, write, design, create emails, digital media, and so much more. I love working with creative teams and seeing my vision come to life!
Advice for Getting Started
Here's the first step for college students
Find mentors and learn everything you can from them. Marketing is not a "one size fits all" occupation, so you need to carefully choose who and what you respect in the work environment, and decide how you want to apply it to your career. You can learn how to read and write in school, but the job is made up of 3 things: 1) application of skills learned in school, 2) the creativity you bring to the table, and 3) being enabled to succeed by your mentors. So make sure you find good ones!
Recommended Education
My career is not related to what I studied. I'd recommend this path instead:
Hurdles
The Noise I Shed
From Society in General:
"You're fragile and not assertive."
Challenges I Overcame
Financial
