I strategize, communicate, market, and promote for a living.
It's too hard to describe a typical day, because in marketing it's always different. I may be performing the same functions, but the project or initiative is always changing. I spend a lot of time writing strategic, multi-channel communication plans, overseeing project contributors, and executing on the deliverables. I brainstorm a lot, write, design, create emails, digital media, and so much more. I love working with creative teams and seeing my vision come to life!
Here's the first step for college students
Find mentors and learn everything you can from them. Marketing is not a "one size fits all" occupation, so you need to carefully choose who and what you respect in the work environment, and decide how you want to apply it to your career. You can learn how to read and write in school, but the job is made up of 3 things: 1) application of skills learned in school, 2) the creativity you bring to the table, and 3) being enabled to succeed by your mentors. So make sure you find good ones!
"You're fragile and not assertive."