Alice Chau

Alice Chau

Senior Graphic Designer


Chronicle Books

Milestones

My road in life took a while to figure out.
Loved studying computer science/engineering in college.
Worked at a software/web consultancy, got laid off due to dot-com bubble. Felt the need to explore.
Started taking graphic design classes at night while working at a startup. Loved it.
Decided to pursue design full-time. Worked on portfolio.
Accepted to Art Center College of Design to study Graphic Design.
Chosen for Design Fellowship at Chronicle Books.
Freelanced and worked around the city. Also did volunteer design for food-related organizations.
Got my dream job as a full-time designer in the Food&Drink group at Chronicle Books.
Keep following my journey

Education

High School
Bachelor
Computer Science
Massachusetts Institute of Technology

Career

Senior Graphic Designer

I design cookbooks.

Career Roadmap

Roadmap
My work combines:
My work combines:
Design
Food
Being Creative

Day to Day

Designing interior layouts and covers for upcoming books. Managing projects, including working with freelance designers and typesetters. Art directing photo shoots, working with photographers, food & prop stylists. Talking to editors about the overall vision and thinking about how to position books differently than the competition. Typesetting and text corrections.

Skills & Qualities Beyond School

Figuring out what you're passionate about outside of design. Having life experience that is not necessarily design-related. All of these will make you a better designer.

Advice for Getting Started

Here's the first step for professionals

Talk to designers working in the field. Take some classes. See if you enjoy the same types of things that these designers enjoy.

Recommended Education

My career is not related to what I studied. I'd recommend this path instead:

undergrad
Bachelor
Graphic Design

Hurdles

The Noise I Shed

From Parents:

"You should pursue a career that makes a lot of money."

Challenges I Overcame

First-Generation Immigrant