
Christine MacGregor
Vice President Marketing
Wet Seal
Wet Seal
Vice President Marketing
I oversee retail and ecommerce marketing for a specialty retail company.
Typical day - wake up and check the sales numbers for the previous day, our websites and competitor sites, and a quick review of emails. Once in the office, I will go through a series of meetings to strategize go forward plans. I'll discuss business objectives with peers and then myself and the team work on the creative ideas to move the brand and business forward. I will do everything from staring at an 8pt font excel document rich in data to staring at creative designs pinned to a wall.
Here's the first step for college students
Internships. Work your tail off to get your foot in the door and be exposed to all facets of the business. I always thought I wanted to be a buyer - until I interned as one. It's important to view the business from all angles and always be open to any area. And keep a positive attitude!!
"You should make a decision - you can either have a career or a family but you cannot have both. Women take on too much responsibility in the home to also have a career."