My road in life took a while to figure out.
I started loving fashion as a young girl, reading Vogue at 12.
I got my first fashion retail job at 16 at Wet Seal in the Tucson Mall.
I worked several places through high school and college and then landed at Urban Outfitters.
I did an internship at their home office in Philly.
I moved to CA to manage an Urban Outfitters store in Costa Mesa.
I got recruited to Hot Topic to start their first website, and had no idea what I was doing.
I worked for Hot Topic in Ecommerce & Marketing for 8 years and loved every second.
I left Hot Topic to take on a new challenge at Wet Seal.


Vice President Marketing

I oversee retail and ecommerce marketing for a specialty retail company.

Career Roadmap

My work combines:
My work combines:
Working with Others

Day to Day

Typical day - wake up and check the sales numbers for the previous day, our websites and competitor sites, and a quick review of emails. Once in the office, I will go through a series of meetings to strategize go forward plans. I'll discuss business objectives with peers and then myself and the team work on the creative ideas to move the brand and business forward. I will do everything from staring at an 8pt font excel document rich in data to staring at creative designs pinned to a wall.

Advice for Getting Started

Here's the first step for college students

Internships. Work your tail off to get your foot in the door and be exposed to all facets of the business. I always thought I wanted to be a buyer - until I interned as one. It's important to view the business from all angles and always be open to any area. And keep a positive attitude!!

Recommended Education

My career is not related to what I studied. I'd recommend this path instead:


The Noise I Shed

From Parents:

"You should make a decision - you can either have a career or a family but you cannot have both. Women take on too much responsibility in the home to also have a career."

Challenges I Overcame

Drugs / Addiction
Single Parent