Seth Katz

Seth Katz

Entrepreneur & Co-owner

Dos Gatos Kolache Bakery

San Marcos, TX USA

Before I opened a kolache bakery, I had never made a kolache. Before I opened a bar, I had never bartended. Before I opened a pizzeria, I had never made a pizza. If you put your mind to it, you can do anything.


By Roadtrip Nation

Seth Katz


My road in life took a while to figure out.
Born and raised south of Houston, Texas—his parents were optometrists and owned their own small business, so he grew up with an interest in entrepreneurship.
Attended the University of Nevada, Las Vegas where he received his degree in hospitality.
While his brother, Chase, was attending Texas State University in San Marcos, they got the idea to open a kolache bakery—they opened their first business there, Dos Gatos Kolache Bakery, in 2009.
Admits that when they were first starting out, they couldn’t afford employees so they had to run the business all by themselves from the top to the bottom.
Opened their second business in 2011, Zelicks Icehouse, an old car shop that was converted into a bar and named after their grandfather who helped financially support the bakery in its early days.
He recruited one of his classmates, Benjie Ackerman, from the University of Nevada to help run the bar.
Together, the trio saw another business opportunity nearby in San Marcos—they took over ownership and expanded a New York style pizzeria which they renamed, Pie Society.
Credits his success in business with being able to see the gaps in the market, knowing how to fill them, remaining consistent, and focusing on customer satisfaction.
Keep following my journey


Entrepreneur & Co-owner

I am a small business owner and entrepreneur always looking to innovate in my community.

Career Roadmap

My work combines:
My work combines:
Accomplishing Goals

Day to Day

I manage four businesses with a few more in the idea / creation phase, so my days are always different. I am overseeing the operations and touching base with my managers and key employees to make sure that all is well. I spend a lot of time giving direction.

Advice for Getting Started

Here's the first step for everyone

I went and worked in the industry before I went to school for it, then joined a management team in a restaurant. I did all of this before I went out on my own and opened my own restaurant.

Recommended Education

My career is related to what I studied. I'd recommend the path I took:


The Noise I Shed

From Society in General:

"This business won't last."

Challenges I Overcame


Interviewed By

Room to Grow

Room to Grow

Texas high schoolers choose their education focus