Seth's Open Road


Entrepreneur & Co-owner
Dos Gatos Kolache Bakery

“Before I opened a kolache bakery, I had never made a kolache. Before I opened a bar, I had never bartended. Before I opened a pizzeria, I had never made a pizza. If you put your mind to it, you can do anything.”


Entrepreneurship Business


Determination Risk Opportunity Education Exploration Hard Work


Accomplishing Goals


  • Born and raised south of Houston, Texas—his parents were optometrists and owned their own small business, so he grew up with an interest in entrepreneurship.
  • Attended the University of Nevada, Las Vegas where he received his degree in hospitality.
  • While his brother, Chase, was attending Texas State University in San Marcos, they got the idea to open a kolache bakery—they opened their first business there, Dos Gatos Kolache Bakery, in 2009.
  • Admits that when they were first starting out, they couldn’t afford employees so they had to run the business all by themselves from the top to the bottom.
  • Opened their second business in 2011, Zelicks Icehouse, an old car shop that was converted into a bar and named after their grandfather who helped financially support the bakery in its early days.
  • He recruited one of his classmates, Benjie Ackerman, from the University of Nevada to help run the bar.
  • Together, the trio saw another business opportunity nearby in San Marcos—they took over ownership and expanded a New York style pizzeria which they renamed, Pie Society.
  • Credits his success in business with being able to see the gaps in the market, knowing how to fill them, remaining consistent, and focusing on customer satisfaction.

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