Sara Taylor-Demos

Sara Taylor-Demos

Co-Founder & CEO


Cora Home

Chicago, IL USA


Be resourceful. Don’t think that your employer is going to hand you what to do on a silver platter. If you can go and just figure stuff out, you’ll have a job forever.

Videos

Videos

By Roadtrip Nation

Sara Taylor-Demos

Highlight
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00:58
Sara Taylor-Demos HighlightInterview Highlight
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05:49
InterviewThe Interview
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01:23
Overcoming The Obstacles Faced When Switching CareersWeb Exclusive
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00:42
The Importance Of Good Copywriting For Your BusinessWeb Exclusive
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02:28
Day In The Life Of A Tech EntrepreneurWeb Exclusive
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01:12
Reasons To Change Your CareerWeb Exclusive
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00:56
How And Why I Started My BusinessInterview Excerpt
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01:18
My Career PathInterview Excerpt
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01:16
Why I Left AccountingInterview Excerpt
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00:42
Always Be ResourcefulInterview Excerpt
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Milestones

Milestones

My road in life has taken me all over.
Attended Iowa State University.
Started out majoring in fashion with the goal of becoming a fashion producer who assists designers in making their creations come to life.
Got the opportunity to study abroad at the London College of Fashion, University of the Arts London.
After watching classmates graduate and then struggle to start their careers in fashion in New York City, she made the decision to change her major.
In 2005, graduated with a degree in accounting and finance.
Decided to move to Chicago, IL—began working as an accountant, but lost interest in due to the fact that it’s a field largely focused on the past and not the future.
Transitioned into digital media and began working as a project manager, producer, and strategist—had to teach herself how to code, the basics of marketing, analytics, advertising, and more.
In 2017, utilizing her skills in technology, advertising, and finance, she co-founded her company, Cora, an AI-enabled visual furniture curator that helps you make cost-effective choices.
Keep following my journey
Education

Education

highschool
High School
undergrad
Bachelor
Accounting
Iowa State University
certification
Certification/License
Fashion/Apparel Design
London College of Fashion, University of the Arts London
Career

Career

Co-Founder & CEO

I run an AI-enabled visual furniture curator designed to help you make cost-effective choices.

Career Roadmap

Roadmap
My work combines:
My work combines:
Technology
Technology
Business
Business
Learning / Being Challenged
Learning / Being Challenged

Day to Day

Each day is drastically different. On any given day, I'm a delegator, coach, therapist, UX expert, designer, marketer, project manager, copywriter, public speaker, sales manager, negotiator, HR manager, coordinator, and cheerleader. We have a team of 7 people now, so I spend a lot of time delegating tasks to them. I am also now spending a lot of my day fundraising and reaching out to investors.

Skills & Qualities Beyond School

General business acumen and experience, basic accounting, experience in presenting ideas, public speaking, UX research, UX/UI design, digital production, project management, people management, digital strategy.

Advice for Getting Started

Here's the first step for college students

Find a role working with or under a digital/marketing strategist. These roles touch on everything: business, making money, innovation, technology, customer experiences, UX and public speaking.

Recommended Education

My career is not related to what I studied. I'd recommend this path instead:

undergrad
Bachelor
Accounting
Hurdles

Hurdles

The Noise I Shed

From Peers:

"She's really too inexperienced to handle this client."

My boss said this on a conference call in front of my work peers just 2 years ago (she didn't know I was in the room with everyone listening). Consider the source and context. This particular leader at my last company didn't take the time to truly know or understand people on the team. She was fairly self-absorbed. While it bothers me still (clearly, I just brought it up), she recently wrote me a note congratulating me on the business' continued success. I kept my cool and forgave her.

Challenges I Overcame

Changed Major
Changed Major

In my sophomore year, I started to realize that my fashion major wasn't right for me. Not knowing what to do, I took my dad's advice and switched to accounting. I still struggle with balancing the creative and analytical sides of my personality.

Gender Discrimination
Gender Discrimination

I feel like I've always struggled with being taken seriously and have had to prove that I am intelligent enough to do the work. From the time I was a fashion major and up until now, this is still something I face.

Career Change
Career Change

After working in accounting for a while, I really started to dislike it. It just wasn't the field for me. I decided to transition into digital media, but I didn't know anything, so I had to teach myself a lot of skills.