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Richie Reseda
Richie Reseda
01:15

Richie Reseda

Question Culture

Los Angeles, CA USA

"It’s so important that we see our people winning and that we show our people how to win—as we win—so that we can win together."

Career Roadmap

Richie's work combines: Music, Entrepreneurship, and Helping People

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Day In The Life

CEO

I produce abolitionist music, music videos, and clothing.

01:48

Day In The Life Of A Producer

My Day to Day

I wake up, pray, water my plants, and work out. Then I tackle emails. Producing is all about organizing—getting people together to accomplish goals. When producing a film, I spend a lot of time on emails, talking to actors, and organizing. I also spend time creating. For example, after getting the latest mockup of a design, we'll review it to work through the message we're trying to tell with that design (i.e. what questions does it inspire or what is it adding to the abolitionist movement?).

Skills & Education

Here's the path I took:

  • Bachelor's Degree

    Business Administration and Management

    Adams State University

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Life & Career Milestones

I've taken a lot of twists and turns

  • 1.

    I’ve always been passionate about producing music and music videos.

  • 2.

    I started getting into trouble as a teenager—I was failing out of school and selling drugs.

  • 3.

    After going to a workshop to learn about patriarchy, racism, and mass incarceration, I realized it all rang true for me—however, I didn’t fully take the concepts to heart until I went to prison.

  • 4.

    I was trying to build a music label and clothing line but didn’t have the money to start it up because I had lost my job, so I decided to try to steal enough to start.

  • 5.

    I was arrested for robbery and spent seven years in California state prison.

  • 6.

    While in prison, I started doing policy work and also worked with men to help improve our lives by discussing topics like patriarchy and toxic masculinity.

  • 7.

    Since being released from prison I’ve continued to question concepts of patriarchy and speak on cellblock feminism, mass incarceration, and restorative justice.

  • 8.

    I also run Question Culture, a public-benefit corporation that produces abolitionist music, music videos, and clothing.

Defining Moments

How I responded to discouragement

  • THE NOISE

    Messages from Peers:

    We don't care about what you have to say. Feminism and anti-patriarchy work makes you soft. We don't need to change.

  • How I responded:

    I'm often met with resistance when speaking about the patriarchy and toxic masculinity. These are concepts that we as men have grown up with and live by, especially in the prison system. However, it's only holding us back. I just keep working through these concepts and teaching others about them until eventually they're able to truly take the insight to heart and work through it themselves. I've had people who blatantly disagreed with me in the past thank me later for changing their mindset.

Experiences and challenges that shaped me

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  • I spent seven years in California state prison. While incarcerated, I started really working through the toxic masculinity and patriarchal concepts that put us in situations like mine. Now I'm still dedicating my work to breaking down those concepts.

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