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Naomi DeMarco
Naomi DeMarco
01:19

Naomi DeMarco

Valen Analytics

Denver, CO USA

"Focus on earning the job you have before moving on to the job you want. There are people who always have their eye on the next thing, but what are you doing now to earn that next thing?"

Career Roadmap

Naomi's work combines: Business, Technology, and Learning / Being Challenged

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Day In The Life

Marketing Director

I am responsible for the execution of all marketing and inside sales campaigns.

03:10

Day In The Life Of A Marketing Director For An Insurance Company

My Day to Day

A great day is one where I solve a tricky problem or find a way to make our marketing program more sophisticated. That usually involves doing a lot of research on my own to learn something new and figuring out how to achieve our goals.

Skills & Education

Advice for getting started

I've lived my whole life in the midwest and my whole family is there. Moving to Colorado was surprisingly hard. I was really homesick for awhile and was very far away from my support network. Deep down, I knew I was where I wanted to be, so I stuck it out and it got easier with time.

Here's the path I took:

  • High School

  • Bachelor's Degree

    Psychology, General

    Purdue University-Main Campus

  • Graduate Degree

    Marketing/Marketing Management, General

    University of Cincinnati-Main Campus

Here's the path I recommend for someone who wants to be a Marketing Managers:

High School

Bachelor's Degree: Business/Commerce, General

Learn more about different paths to this career

Life & Career Milestones

My path in life took a while to figure out

  • 1.

    Attended Purdue University and majored in several subjects before settling in and earning her degree in psychology.

  • 2.

    Had initially planned on pursuing her master’s degree in psychology, but delayed it in order to get work experience and decide if it was really the right career field for her.

  • 3.

    Her first job out of college was working in the mental health industry, but the stress of the job forced her to quit for the sake of her own mental health.

  • 4.

    This experience made her rethink psychology as a career, so she decided to go back to school and get a master’s degree in marketing from the University of Cincinnati.

  • 5.

    Graduated from grad school in 2008, right in the middle of the recession—says this was the worst possible time to enter the job market without any industry experience.

  • 6.

    With the help of family connections, she got a job at a vision care company, working in account management assisting with insurance renewals—got licensed to work in health insurance.

  • 7.

    Moved to Colorado and temporarily switched career paths, working in the financial services industry and in email marketing.

  • 8.

    Was recruited back into the insurance industry by Valen Analytics, where she now works as the marketing director in charge of executing all marketing campaigns.

Defining Moments

How I responded to discouragement

  • THE NOISE

    Messages from Myself:

    I made a mistake moving away from home.

  • How I responded:

    I've lived my whole life in the midwest and my whole family is there. Moving to Colorado was surprisingly hard. I was really homesick for awhile and was very far away from my support network. Deep down, I knew I was where I wanted to be, so I stuck it out and it got easier with time.

Experiences and challenges that shaped me

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  • My parents were not able to pay for my college education at all. I worked part-time during school, earned academic scholarships, and took out loans to pay for undergrad and grad school.