Naomi DeMarco

Naomi DeMarco

Marketing Director


Valen Analytics

Denver, CO USA


Focus on earning the job you have before moving on to the job you want. There are people who always have their eye on the next thing, but what are you doing now to earn that next thing?

Videos

Videos

By Roadtrip Nation

Naomi DeMarco

Highlight
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01:19
Naomi DeMarco HighlightInterview Highlight
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06:20
InterviewThe Interview
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02:06
Acquire Transferrable SkillsWeb Exclusive
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01:17
Advice For Students Interested In Graduate SchoolWeb Exclusive
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01:48
My Approach To Risk In My Career And My LifeWeb Exclusive
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01:35
here Are Positive Things To Be Gained From Doing Things You Don’t Want To DoWeb Exclusive
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02:02
Moving Away From Family To Pursue Career GoalsWeb Exclusive
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03:10
Day In The Life Of A Marketing Director For An Insurance CompanyWeb Exclusive
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01:48
Advice For People Interested In The Insurance IndustryWeb Exclusive
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01:14
Acknowledge Your WeaknessesWeb Exclusive
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01:19
Overcoming Stereotypes In The Insurance IndustryInterview Excerpt
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00:40
All You Have To Do Is TryInterview Excerpt
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01:11
Focus On Mastering Your Domain So You Can Achieve Future GoalsInterview Excerpt
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01:53
My Career PathInterview Excerpt
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Milestones

Milestones

My road in life took a while to figure out.
Attended Purdue University and majored in several subjects before settling in and earning her degree in psychology.
Had initially planned on pursuing her master’s degree in psychology, but delayed it in order to get work experience and decide if it was really the right career field for her.
Her first job out of college was working in the mental health industry, but the stress of the job forced her to quit for the sake of her own mental health.
This experience made her rethink psychology as a career, so she decided to go back to school and get a master’s degree in marketing from the University of Cincinnati.
Graduated from grad school in 2008, right in the middle of the recession—says this was the worst possible time to enter the job market without any industry experience.
With the help of family connections, she got a job at a vision care company, working in account management assisting with insurance renewals—got licensed to work in health insurance.
Moved to Colorado and temporarily switched career paths, working in the financial services industry and in email marketing.
Was recruited back into the insurance industry by Valen Analytics, where she now works as the marketing director in charge of executing all marketing campaigns.
Keep following my journey
Education

Education

highschool
High School
undergrad
Bachelor
Psychology, General
Purdue University-Main Campus
graduate
Graduate
Marketing/Marketing Management, General
University of Cincinnati-Main Campus
Career

Career

Marketing Director

I am responsible for the execution of all marketing and inside sales campaigns.

Career Roadmap

Roadmap
My work combines:
My work combines:
Business
Business
Technology
Technology
Learning / Being Challenged
Learning / Being Challenged

Day to Day

A great day is one where I solve a tricky problem or find a way to make our marketing program more sophisticated. That usually involves doing a lot of research on my own to learn something new and figuring out how to achieve our goals.

Skills & Qualities Beyond School

It can give you an edge if you are licensed to sell different kinds of insurance. In school, I didn't learn much of anything about the digital marketing tools I currently use, but those skills are essential. I also taught myself HTML coding and spent considerable time learning about the Property & Casualty insurance industry in order to be able to communicate with our audience intelligently. Attention to detail is very important.

Advice for Getting Started

Here's the first step for college students

If working toward a business degree, don't be afraid to also dip your toes into computer science courses. Everything marketing-related is moving in a digital direction so having a general understanding of how the back-end works will be helpful.

Recommended Education

My career is not related to what I studied. I'd recommend this path instead:

undergrad
Bachelor
Business/Commerce, General
Hurdles

Hurdles

The Noise I Shed

From Myself:

"I made a mistake moving away from home."

I've lived my whole life in the midwest and my whole family is there. Moving to Colorado was surprisingly hard. I was really homesick for awhile and was very far away from my support network. Deep down, I knew I was where I wanted to be, so I stuck it out and it got easier with time.

Challenges I Overcame

Financial
Financial

My parents were not able to pay for my college education at all. I worked part-time during school, earned academic scholarships, and took out loans to pay for undergrad and grad school.