By Roadtrip Nation

Monica Landers



My road in life took a while to figure out.
Grew up in Austin, Texas.
In fourth grade, when a local news reporter came to present at her school, she knew then that she wanted to pursue journalism.
Attended Texas Christian University where she received her degree in journalism.
Her first job out of college was working as a producer for ABC News on shows such as "Good Morning America"—ended up working there for almost 10 years.
Says that her career started to evolve around the application of content and how you can utilize content to make better business decisions—left her job at ABC to explore that in different areas.
While freelancing and working for other media companies, she was recruited to work for Demand Media, Inc. as their Vice President of Media Innovation.
Uniting her passions of storytelling and digital media, she founded, which seeks to unite writers, agents, and publishers on one platform to connect and bring new content to life.
She now runs StoryFit, a startup giving the entertainment industry the power of AI to impact their content—says, “The root of who we are as people is telling we tell them is crucial.”
Keep following my journey


High School
Texas Christian University



I am the founder of a tech company that uses AI to improve content for book publishers and movie studios.

Career Roadmap

My work combines:
My work combines:
Communicating / Sharing Stories

Day to Day

When you run a business, there are things you do on a daily basis that don't change no matter what company it is. I spend a lot of my time hiring and finding the right people to fill crucial roles. As a result, I have to do a lot of work to make sure that these people have all the support and resources they need to do their jobs. Aside from that, as a CEO, I spend a lot of time connecting the dots and making sure I know everything that is going on and giving guidance where I can.

Skills & Qualities Beyond School

As a journalist, I learned to ask a lot of questions and learn something new every day. That has impacted everything I've done since. Network in your area and figure out what opportunities you could take advantage of. As an entrepreneur, you have to always be optimistic and not let rejections get you down.

Advice for Getting Started

Here's the first step for college students

Pursue whatever it is that you want, but gain transferable skills. Take businesses classes, learn a language, learn how to effectively communicate, etc.


The Noise I Shed

From Myself:

"How do they know what to do? This all seems too hard."

Interviewed By

Room to Grow

Room to Grow

Texas Roadtrip